We get  governments to work with equity and transportation community groups to rethink how public spaces are built and protected so that people feel welcome to spend time outside. We encourage cities to repurpose police budgets for transportation initiatives and rethink enforcement related to traffic violations on bikes.

We work to ensure that transportation projects don’t cut neighborhoods off from access to jobs and services and include access for bikes and to transit. We fight for equitable investment in all communities and work to reform transportation planning to be more inclusive.

All communities must be engaged, where they are, in transportation planning projects. We advance ways that communities are defined within the permitting process, especially environmental justice components of projects, and elevate robust community engagement as an asset to local and state officials.

We identify federal research that could study access to quality and safe bicycle infrastructure near underserved communities and encourage broad reporting on where the needs are most urgent. We conduct research and polling to justify funding for low-cost access to transportation and position our City Ratings program as a tool for cities to build equitable networks that serve underserved and BIPOC communities.

We advance electric bicycle purchase incentive programs by finding public partners to establish bicycle purchase incentives as a tool to achieve climate goals, improve transportation equity and improve air quality. We are also expanding private sector encouragement programs to provide financial access to bikes and education.

In order to make our vision of transforming America into the best place in the world to ride a bike a reality, PeopleForBikes is committed to supporting local bike advocacy efforts in communities across the country. To maximize your impact and success, advocates must have a message that resonates with local residents, authentically engages new advocates and the larger community, and builds broad coalitions of support. 

From successfully communicating your message to adopting inclusive approaches to road safety, our Guide to Effective Local Bike Advocacy covers the most essential tactics to help grow bicycling in your backyard. Informed by years of advocacy investments in communities of all sizes, we designed this guide to set your local advocates and advocacy organizations up for success. 

To support your organization's development, assess your strengths, and identify areas for improvement, we also created a self-evaluation scorecard. By honestly evaluating your organization's performance in critical areas, you can create targeted strategies to enhance your impact.

Access PeopleForBikes’ Local Advocacy Self-Evaluation Scorecard

Lead with issues everyone can relate to, even those who don’t bike. Successfully implementing bike infrastructure and policy changes hinges on your ability to garner support from people who might not bike often or at all. The great news is that most people are on board with building quality bike projects, especially when they are part of broader investments like improved roads, sidewalks, parks, and public transit. Why? Because it means more options for getting where you need or want to go, more opportunities for outdoor recreation, and safer streets for everyone, no matter how they choose to travel. 

Start with the problems that bicycling can help solve: road safety for all road users, transportation affordability, public health, economic development, tourism, sustainability, and access to jobs, education, and recreational opportunities. Create talking points that highlight your community's challenges and show how bicycling can be a part of the solution to addressing them. When you focus on value-driven messaging, you’ll gain more support. 

Check out our Bike Advocacy Playbook and supplemental guides for creating bike infrastructure through legislation for talking points and data to help you get started. 

Advocate for a complete transportation network, not just a bike project. When advocates establish and promote a vision for fully connected, comfortable transportation networks, more community members support their work. Complete networks allow everyone, whether they’re walking, rolling, or biking, to move around their community with safety and ease by including safe and comfortable sidewalks, crosswalks, bike lanes, shared-use paths, slow-speed streets, and convenient access to recreational opportunities and transit options. Getting community members to understand the importance of a single bike project can be challenging. By presenting the project within the context of a larger, citywide vision, you’ll help folks connect the dots. 

Learn about the importance of low-stress bike networks and how they impact PeopleForBikes’ City Ratings scores.

List your highest priority projects and policies on your website and highlight them through email, social media, and in-person or virtual meetings. If your organization can only accomplish five things this year, what should they be? What projects and policies are critical to making your community better for bicycling? Publicly sharing your priorities helps unify your supporters around clear goals and lets everyone know how they can best assist you in reaching them.

Community engagement is vital to building bike projects and passing pro-bike policies. While genuine and fair community involvement varies from place to place, some methods work everywhere and are key to increasing trust and equity.

Engage early, often, and in creative ways to establish a continuous dialogue within the community. A proactive approach to engagement is key. The first time community members hear about a bike project should not be when it is about to be implemented. Embrace engagement methods like Open Streets events, inclusive community rides, canvassing teams, and field ambassadors that attend community events to meet people where they are instead of expecting them to come to you. This approach demonstrates a commitment to inclusivity and enhances the effectiveness of your engagement strategies by reaching a broader audience.

Check out 5 Ways to Boost Community Engagement in Bike Advocacy.

Make sure your meetings are accessible. Are your meetings held in locations and at times that accommodate all individuals, making them feel welcome and capable of attending? Have you thought about child care, food, translation services, and wheelchair access? Ensuring inclusivity in the logistical aspects of your engagement efforts is a fundamental step toward fostering more diverse and representative participation.


Develop a diverse, inclusive coalition. In building a coalition, it's crucial to consider the composition of your group. Take a moment to reflect on whether your coalition primarily consists of confident "avid cyclists" or if it includes a diverse representation of casual riders, women, people of all ages, and individuals reflecting the broader demographic spectrum of your city. If the latter is not the case, your local advocacy group may need to work towards being more inclusive to address your community's varied needs and garner broader support. 

Effective advocacy coalitions also collaborate with voices outside of bike advocacy. Pedestrian advocacy groups, public transportation advocacy groups, youth groups, climate justice advocates, and even allies from places like the skateboarding community can all be valuable partners. For local advocacy organizations to grow and thrive, embracing diverse perspectives, even from those who may not currently engage in biking, is essential. By finding common ground and fostering a coalition that spans a range of interests, you can create a more robust movement advocating for improved recreational and transportation opportunities accessible to all.

Adopt an inclusive approach to road safety. While making our streets safe is a top priority, relying solely on enforcement doesn’t address people’s varied experiences with law enforcement. Advocates have the opportunity to push for an environment where biking is safe and accessible for everyone — including people of all ages, abilities, incomes, and backgrounds. An inclusive approach to road safety considers the various factors that contribute to a person's experience, fostering a biking culture that is welcoming and accommodating to everyone in the community.

Work with community members to ensure infrastructure investments are done in an equitable way across all neighborhoods. To achieve this, it's essential to identify the locations where your community has already constructed bike projects as well as areas that have suffered negative impacts from highways and unsafe pedestrian infrastructure. If neighborhoods have experienced exclusion or bike projects have mainly been built in affluent areas, it's imperative to actively work toward creating an equitable distribution of investments. This may involve reevaluating project locations in collaboration with local community members from impacted areas and advocating for more resources in historically underserved areas to understand and rectify those decisions' negative impacts on the community. 

USDOT’s Reconnecting Communities Program funds projects in disadvantaged communities that enhance access to employment, education, healthcare, food, and recreation; promote equitable development; and reconnect neighborhoods by removing or mitigating the impacts of highways or other transportation facilities that previously created social and physical barriers. 

You can utilize USDOT guidance to understand what neighborhoods are considered disadvantaged in your area. 

Mayors and other local elected officials greenlight projects and shape community vision. City, state, and county staff develop projects and policies and execute plans. You’ll need good relationships with all of these stakeholders to get things done. Looking for an effective way to garner their support? Invite them to go for a walk or hop on a bike. Spending time together on a ride (or two feet) offers firsthand insights into your community's challenges and opportunities and is a great way to build trust and lasting relationships. 


Cultivating positive relationships with local media is crucial to gaining fair and positive coverage of your projects and policies. Actively engage with reporters covering transportation or community issues. Provide them with well-researched information on the positive impacts of bike projects and policies and help facilitate access to community members who can speak to these issues. Be ready with clear and concise messages highlighting the community benefits for all road users, utilizing statistics, case studies, and local anecdotes. Organize media events or press conferences to showcase progress and encourage community members to share their first-hand experiences. By maintaining open communication with media representatives, you can become their go-to person and influence public perception to support your priorities.

Having a Level 5 leader is crucial for your organization’s success. Coined by Jim Collins, Level 5 leaders blend personal humility and an often quiet nature with unwavering determination and find success in getting people to follow a cause. Collins' research reveals a consistent pattern: The most successful companies have Level 5 leadership during transformative periods, challenging the sometimes-held belief that larger-than-life personalities are necessary for significant change. This leadership style is particularly relevant in an advocacy setting where the focus should be on the collective cause and community well-being. Moreover, the relentless determination inherent in Level 5 leadership is crucial in navigating the challenges of bike advocacy. 

Read Jim Collins’ Good to Great to learn more about Level 5 leaders.


LEGISLATION THAT GETS MORE BIKE INFRASTRUCTURE BUILT + MORE PEOPLE RIDING

Support transformative policy changes. One of the best ways to create a stronger advocacy base in your community is to get more people riding bikes by building safer and convenient places for them to ride.

PeopleForBikes’ Legislative Strategies for Safe and Connected Bike Infrastructure identifies the most effective state and local legislative changes that lead to great bike infrastructure. It includes diverse examples from communities and states across the country, including links to existing language and tips for adjusting language to suit your community’s needs. The four priorities identified in the guide are as follows:  

Passing state and local funding mechanisms for bike infrastructure

Advancing bike infrastructure through climate legislation

Improving road safety through reduced vehicular speeds, new design guidelines, and intersection safety improvements

Our supplemental guides include data-backed talking points to help you advocate for these changes in your community.  

UNLOCK YOUR COMMUNITY’S POTENTIAL WITH PEOPLEFORBIKES’ TOOLS + RESOURCES

Join Our Email List — Stay up to date with our newsletters and advocacy alerts to support biking in your community. 

City Ratings — Measure your community’s progress in becoming a great place for bikes and benchmark against other cities worldwide.

National Bike Project Tracker — Make sure your priority projects are in our public database of planned and proposed bike projects so we can connect local supporters to your work.

Legislative Guide to Advancing Bike Infrastructure — Dive into state and local strategies to create safe and connected bike infrastructure. Our supplemental guides include more details, including talking points to help advocate. 

SPRINT — Increase your City Ratings score and turn high-stress streets into low-stress streets using our SPRINT framework.

Your Bike Advocacy Playbook — Explore our 15-point, research-based fact sheet to help you push for change in your community.

VoteForBikes — PeopleForBikes can promote pro-bike measures on your local or state ballots.

Advocacy Alerts — Rally PeopleForBikes’ supporters around projects and policies in your community.

E-Bike Smart — Use our rider education program to help people of all ages and experience levels learn best practices for safe, responsible riding. For more information, check out our other e-bike tools and resources, including our E-Bike Incentive Toolkit and Model E-Bike Legislation framework. 

Community Grants — Apply for PeopleForBikes funding to support a local bike project near you.

PeopleForBikes’ Guide to Effective Local Bike Advocacy

If you’ve ever attended a town hall meeting to support a proposed bike lane or trail, or simply engaged in a lively discussion about one on Nextdoor, you know it can often be a pretty frustrating process. These days, when discussing anything that involves growth or change, there’s almost always a small, vocal contingent that relies on emotion to argue why something shouldn’t happen. You might know a new bike lane — or another proposed project, like a housing bill that indirectly affects bicycling — would be a good thing for your community, but without data or research to back up your argument, speaking up can feel like a lost cause. 

That’s where our new guide comes in. At PeopleForBikes, we spend our days firmly entrenched in the research and data that supports building better communities for bicycling. We developed this 15-point fact sheet to help counteract misconceptions that often arise when advocating for change, as well as to promote strategies we know work. Bookmark it, print it out, and email it to everyone you know — let this article support you in shifting the larger conversation around the power of bicycling.

This might feel like a given, but if Utah Senator Mitt Romney’s recent remarks are any indication, we’re not all on the same page about the climate benefits of getting more people on bikes. According to the Environmental Protection Agency (EPA), transportation makes up 28% of the total U.S. greenhouse gas emissions, with 57% of those emissions coming from passenger vehicles. When we build more (and better) bike lanes, the environmental benefits are clear: higher bike ridership, less driving, and an overall reduction in emissions.

Researchers at Carnegie Mellon found that “if even 10% of short car trips during peak afternoon travel were replaced with micromobility, more than 4,800 car trips would not happen, decreasing vehicle miles traveled by more than 7,300 miles a day.” While this would translate to a 2.76% reduction in greenhouse gas emissions, it would only be possible with “wide-scale bike lane deployment.” This study confirms similar findings from McGill University that spotlight bike infrastructure in Montreal, as well as research from the Institute for Transportation and Development Policy, which found new bike lanes lowered emissions in Guangzhou, China, and Bogota, Colombia.

According to another European study, if 10% of the population were to replace one car trip a day with a bike ride, overall carbon emissions from transportation would also drop 10%. Research done by Portland State University showed that if 15% of car trips were instead taken by electric bicycle, we could see a 12% decrease in transportation-related emissions. Add in the fact that bikes are one of the lowest carbon-emitting modes of transportation, and it's safe to say that any way you look at it, bicycling benefits the environment.

Ask most people why they don’t bike and they’ll likely name safety as a key concern. A nationwide survey from the National Institute for Transportation and Communities found that a whopping two-thirds of U.S. residents would be more likely to bike if they were separated from cars by a physical barrier. There is so much research that shows people will bike if cities build good infrastructure. Overall, the average protected bike lane sees bike counts increase 75% in its first year alone.

Notably, bicycling in Sevilla, Spain, increased 435% when the city added 86 miles of dedicated bike lanes. Even smaller transformations to include protected bike infrastructure can have a huge impact. After buffered bike lanes were installed on Philadelphia's Spruce and Pine streets, bike traffic increased 95%, while intersections in Montreal with protected bike lanes saw 61% more bike traffic than comparable intersections with no bike infrastructure. There’s also evidence that protected bike lanes are better for bike share.

In Cambridge, Massachusetts, a 2022 upgrade brought a two-way protected bike lane to a section of Garden Street, where before there had only been sharrows and door-zone bike lanes. The changes transformed the entire neighborhood: Bike mode-share nearly quadrupled and increased by more than 2%. Even accounting for seasonal dips in ridership, bicycling in the area increased more than sixfold since the separated bike lanes were built.

3. Yes, protected bike lanes are better than sharrows or standard bike lanes

As a rule of thumb, if something’s not going to be comfortable for people of all ages and abilities to ride, then don’t build it.

For decades, U.S. traffic engineers assumed that people on bikes could almost always share the road with cars. But a shoulder — even a striped bike lane — on a street with fast traffic isn’t an appealing place to bike for most people, especially women and less experienced riders. Putting a bike symbol in the middle of a busy thoroughfare does little to make it a place where parents feel comfortable riding with their children.

We now know, based on both U.S. and international experience, what kind of infrastructure designs give people of all ages and abilities the sense of safety, comfort, and enjoyment that makes them want to ride. This includes protected bike lanes, which are located next to the road and physically separated from traffic, as well as things like better lighting, traffic-calming barriers, and well-marked crosswalks. While sharrows might have a place in small towns or on low-stress streets, protected bike lanes should be the default for roadways with speeds above 25 mph or when vehicular volumes exceed 6,000 average daily traffic (ADT).

People living in bike-friendly communities tend to have better health outcomes due to increased physical activity, improved cardiovascular health, and reduced stress levels. A 2015 Columbia University study showed that New York City's $10 million investment in bike and pedestrian improvements resulted in an estimated societal health savings benefit of $230 million. Put another way, every $1,300 New York City invested in building bike lanes provided benefits equivalent to one additional year of life at full health over the lifetime of all city residents. 

According to the British Medical Journal, regular bicycling is associated with a 41% decrease in the risk of death from any cause, a 45% decrease in the risk of cancer, and a 46% decrease in the risk of heart disease. And the benefits don’t stop there: a PLOS Medicine study showed that people who began bicycling regularly after age 50 saw a 20% decrease in the risk of Type II Diabetes. 

5. Bikes lanes and trails are good for business

In response to proposed or newly built bike lanes, it seems like store owners often complain about reduced parking and customers lost. All of the evidence, however, points to the fact that installing protected bike routes tends to boost local shops. For example, after a hugely contested bike lane was installed on Skillman Avenue in Queens, New York, data shows that sales in the stores, bars, and restaurants on the seven-block commercial stretch collectively rose by 12%.

Other streets in New York have seen similar results: After the construction of a protected bike lane on 9th Avenue in Manhattan, local businesses saw a 49% increase in retail sales (on other streets in the borough, the average was only 3%) and a redesign of the city’s Union Square to include a protected bike lane resulted in 49% fewer commercial vacancies, compared to 5% more throughout Manhattan. And it’s not just in New York: In Salt Lake City's Broadway, replacing parking with protected bike lanes increased retail sales. 

There’s also evidence that customers who arrive at retail stores by bike spend the same amount per month compared to people who arrive by car — they tend to make smaller purchases but return more frequently. What’s more, neighborhoods that don’t require a car to move around are more economically resilient. Bike trails and greenways also benefit communities economically by attracting visitors, promoting job growth in tourism-related industries, and revitalizing communities through the "Trail Town" model and Trail-Oriented Development.

6. More bike infrastructure can benefit drivers, too

It’s important to remember that even if the infrastructure is perfect, not everyone will choose to bike. Die-hard drivers can still become bike advocates, however, especially when they realize that the more people ride bikes, the less car congestion there is. 

This was a key messaging point in Austin, where the city completed 115 miles of new bike lanes in just two years. By shifting traffic from cars to bikes and making it easier to reach transit stops, Austin's planned 400-mile protected bike lane network is projected to increase the city's traffic capacity by about 25,000 trips per day at about the same cost ratio as a single expressway widening.

In 2014, a New York City Department of Transportation (NYDOT) study found that after a six-foot buffered bike lane was installed on Columbus Avenue, car volumes were unaffected and that those cars moved 35% faster. According to an NYDOT statement, the “study found that on corridors with protected bike lanes traffic flow was maintained or improved on average because of the enhanced organization of the roadway.”

7. Protected bike lanes and reduced speeds save lives

Time and again, we see that when speed limits fall, safety rises. Because the likelihood of fatality increases exponentially with vehicle speed, even small reductions in speed limits can have an outsized effect. The Highway Safety Manual shows that deadly crashes can be decreased by 17% if speeds are reduced by just 1 mph, while a separate study from Sweden's Lund Institute of Technology found that a 10% reduction in average speed led to 34% fewer fatal crashes. (As an added bonus, there's evidence that lower speed limits improve air quality.)

A widely celebrated success story comes from Spain: When the speed limit on single-lane urban roads was lowered to 18.5 mph, road deaths fell by 14%. For cyclists, deaths were cut almost in half. This is good news as cities nationwide lower speed limits across the board, making streets safer for everyone. 

The even better news? Protected bike lanes reduce speeding and make streets safer for people walking, biking, and driving. After protected bike lanes were installed in New York City, injuries for all road users on those streets were reduced by 40-50%. Similarly, protected bike lanes in Montreal led to a 28% decrease in injuries. This 2019 study of twelve cities also found that protected bike lanes decrease fatalities for all road users. 

8. Bikes help reduce the cost of living and make cities more affordable

In 2021, U.S. households spent an average of $10,961 on transportation, making it the second largest household expense after housing. One in four U.S. adults suffers from transportation insecurity, a phenomenon that often has an inequitable impact on low-income families. Increasing access to low-cost modes of transportation like bikes — and safe places to ride them — effectively reduces this often-overlooked household expense and ensures communities remain affordable for everyone. The Housing and Transportation (H+T®) Affordability Index is a great tool to determine the neighborhood-level housing and transportation costs for your community. 

9. Housing policy and bike policy are intertwined

The right kind of housing policy can make our communities more bike-friendly. When we create transit-oriented neighborhoods, remove parking requirements, allow for more infill housing in existing urban areas, and permit the building of accessory dwelling units and multi-family housing, we naturally start to create places where destinations are closer together and people feel more comfortable biking.

The U.S. is in the midst of a severe housing crisis, forcing residents to live increasingly far away from important destinations. Adopting climate-friendly land use policies promotes a mix of land uses in close proximity to one another. When people’s homes are closer to their basic needs — jobs, grocery stores, schools, pharmacies, etc. — they’re more likely to ride a bike for daily trips. For those who drive, trips are considerably shorter.

10. Parking reform is key to building bike-friendly cities

The U.S. has about 2 billion parking spots, which translates to about seven parking spaces for every car. And parking is expensive for new developers to build — it can cost between $40,000 and $60,000 per parking space — increasing housing costs for everyone and taking valuable space away from development.

What’s more, fewer homes have led to a slew of other intersecting issues: a nationwide housing shortage, an increase in home prices, and growing inequity. Lower-income families who drive less and use transit more inevitably end up paying for infrastructure they don’t need while drivers are subsidized for their car use. 

When parking is required, buildings are forced to spread further and further apart, decreasing an area’s walkability and leading to urban sprawl, which swallows more and more land to sustain the same population. This in turn pushes people to drive more, upping greenhouse gas emissions, while the ensuing traffic makes it harder for everyone to get where they need to go. 

Essentially, this plethora of free car storage is at the root of a number of societal woes. A much better investment is a network of protected bike lanes and trails. Less parking means more proximity — since most people only want to bike one or two miles, the more destinations you have in that radius, the better a place becomes for bicycling. That’s only possible, however, if you’re not required to build big parking lots. Thus, parking reform is key to building bike-friendly cities.

While the federal government currently offers a federal tax credit for electric cars of up to $7,500, nothing similar exists for people buying an electric bike. With a lack of federal initiative, more and more states, counties, and cities across the country are taking matters into their own hands, creating e-bike incentive programs that are as varied in substance as they are geographically. While many programs are relatively new, the data is compelling. 

Launched in the spring of 2022, Denver’s incredibly popular e-bike incentive program has led to some notable results, including $1 million in cumulative annual savings for the city. Researchers also calculated that the program avoided considerable amounts of greenhouse gas emissions, with some 71% of survey respondents claiming to use their gas-powered vehicles less often (those surveyed rode their e-bikes an average of 26 miles per week, replacing 3.4 round trip vehicle trips). Importantly, 29% of Denver e-bike redeemers who completed the program survey indicated they were also new to riding.

12. Shared micromobility is a good investment for cities

Bike and scooter share, known collectively as shared micromobility, is a good investment for cities. When shared micromobility is done equitably, it can help alleviate transportation insecurity and lead to better public health, environmental, and economic outcomes. Unfortunately, not nearly enough municipalities treat shared micromobility as an integral part of their transit landscape or fund it accordingly. That’s a huge miss.

A 2021 study found that bike share systems are a boon for public health, saving the U.S. healthcare system more than $36 million a year on average. Another research paper from that same year looked at New York’s Citi Bike and found that the system — the largest in the U.S. — is a net win for the climate. In Britain, a more recent study found that if one-fifth of car trips were taken by shared electric bikes or scooters, the result would be a more than $1.2 billion boost to the economy.

On paper, many bicycle laws — such as those that require people to wear helmets, use bike lights, obtain a bike license or register their bikes — seem like a great idea. After all, helmets can protect our heads in the case of a crash, lights help bikers see and be seen, bike licenses can raise money for infrastructure, and bike registrations safeguard people against theft. At least that’s all true in theory. In reality, these laws are virtually unknown and rarely enforced. When they do get enforced, it’s usually to the detriment of Black, Indigenous, or people of color (BIPOC) or those experiencing homelessness.

A report from Equitable Cities outlines how prevalent these transportation laws are in the U.S. In addition to the obvious trauma that can make even the most essential trip to the grocery store a fraught affair, these policies limit mobility, opportunity, and access for BIPOC. They also have implications beyond mobility, contributing to adverse social, political, economic, environmental, and health outcomes. There’s also evidence that repealing laws doesn’t have negative effects: A 2023 study also found that after a helmet law was abolished in Seattle, helmet use actually increased.

14. Bicycling is really good for our youth

There are obvious reasons why any bike advocate would want to see more kids on bikes, including the fact that youth are our cities’ future riders and the next generation of community leaders. What’s less often talked about are the holistic health benefits bicycling offers our children. Aside from the obvious physical benefits of increased activity, youths who engage in regular physical activity report fewer depression and anxiety symptoms, have higher self-esteem, and also perform better academically than kids who are inactive. Additionally, Outride’s “Riding for Friends, Fun, and Fitness” report highlights how youth who ride regularly report higher levels of mental well-being and spend fewer hours in front of screens. 

Don’t always focus on bikes — in fact, if you can manage it, your messaging should focus on the benefits to everyone rather than just people riding bikes. This may seem antithetical to the goal of getting more people riding but research bears out this messaging strategy. Make a point to talk about how bicycling infrastructure improves the lives of all, whether or not people choose to bike, by increasing opportunity, relieving congestion, and growing the economy through recreation improvements. 

When discussing bicycle infrastructure, dwell less on the cyclists and instead focus on how infrastructure can help make streets safer for everyone, benefit people’s health, and provide crucial transportation access to jobs and essential services. Your messaging around bikes should always focus on bringing people together and turning drivers into supporters. 

As the leaders in the fight for building better communities, the responsibility for messaging falls on us. To win over diverse groups and achieve a bike-forward agenda, we need to shift the conversation.

PeopleForBikes’ latest initiative, The Great Bike Infrastructure Project, is an ambitious program aimed at transforming communities across the United States by championing pro-bike policies and launching thousands of bike infrastructure projects. The goal of the project is to create safer and more accessible biking opportunities for everyone.

This visionary program comprises three vital components:

1. The implementation of thousands of bike projects

3. Significant investments in local communities 

In this four-part blog series, "A Legislative Playbook to Build More Bikeable Communities," we’ll dive into the legislative arm of our new program, exploring policies that promote safe, complete bike networks while also highlighting states and municipalities that are successfully putting these policies into action.

The policy pillars that make up The Great Bike Infrastructure Project’s legislative arm are outlined in the program’s Legislative Guide. Designed to aid policymakers and advocates in expanding local bike infrastructure for transportation and recreation, this comprehensive guide outlines four highly effective legislative solutions to accelerate the construction of safe and connected biking infrastructure. 

The key strategies featured in the guide include:

Funding for Bike Infrastructure: While there is an unprecedented amount of federal funding available for bike infrastructure, state and local funding are essential to propel more projects forward. Local funding also provides the 20-50% local match required for most federal grants. Our guide offers examples of more than a dozen different state and local funding mechanisms for bike infrastructure, ranging from Tax Increment Financing districts to sales tax revenue and everything in between.


Mandating Complete Streets: The implementation of Complete Streets mandates is a pivotal strategy for advancing bike infrastructure. Complete Streets ensure that all road users — including pedestrians, cyclists, public transit users, and drivers — have safe and accessible ways to reach their destinations. Our guide provides examples of legislation that includes strong and specific requirements for creating Complete Streets, including language that allows for limited exceptions and denotes clear roles and responsibilities to make mandates effective.


Advancing Bike Infrastructure Through Climate Legislation: Our guide underscores how state and local climate legislation can facilitate the construction of bike projects. By including bike infrastructure in climate legislation, communities can help reduce vehicle miles traveled and greenhouse gas emissions, ultimately delivering significant environmental and fiscal benefits. We highlight examples of climate legislation in Minnesota, Washington, Rhode Island, and Hawaii, showcasing the most effective components.


Creating Safer Places to Ride: Ensuring streets are safe for cyclists is paramount to encouraging the adoption of bicycling for both transportation and recreation. Our guide emphasizes several strategies for local communities and states to achieve safer streets, including measures to reduce traffic speeds, ban right turns on red, and adopt modern design standards.

In this blog series, we will provide in-depth insights into each of these legislative strategies and demonstrate where we are already witnessing success stories. Promoting safe and connected places to ride remains our overarching goal to get more people on bikes.

Our work at PeopleForBikes to advance bike riding across the U.S. relies heavily on our local advocacy partners in all 50 states. If you are actively involved in improving bike infrastructure in your community, we would love to hear from you and discuss how PeopleForBikes can support your efforts. Please reach out to us at info@peopleforbikes.org. Together, we can make biking safer and more accessible for all.

A Legislative Playbook to Build More Bikeable Communities

The Better Bike Share Partnership, a collaboration between PeopleForBikes, the City of Philadelphia, and the National Association of City Transportation Officials (NACTO), is proud to announce its second cohort of Living Labs focused on creating replicable programs for improving shared micromobility in BIPOC and low-income communities.

A strategy launched in 2020, BBSP Living Labs are testing grounds for innovative solutions. The program helps fulfill the partnership's mission of identifying barriers to bike share and developing strategies to address those barriers. The Living Lab approach provides time, flexibility, and gives grantees the opportunity to create lasting change, specifically to make their micromobility systems more equitable by increasing access to and use of bike share. 

Learn about our previous Living Labs and their achievements.

The new cohort includes bike share systems housed in and operated by a variety of organizations and companies. They operate in mid to large-sized cities and are diverse in their system size.

City of Tucson, Arizona — Tugo Bike Share

Los Angeles County Metropolitan Transportation Authority — Metro Bike Share

City of Philadelphia — Indego Bike Share

BBSP received 30 letters of interest from partnerships of cities, bike share operators, and community-based organizations looking to pilot, expand, replicate, or scale strategies and tactics to break down barriers to bike share in historically marginalized communities. 

Over the course of two and a half years, BBSP is committed to disbursing $200,000 to each Living Lab, covering costs associated with programming as well as technical support, scholarships, and travel stipends for relevant conferences. Grantees will also convene virtually every month to share learnings and build camaraderie as a cohort. Check back often as we showcase the work of each Living Lab.

Read the full press release below to learn more about each project.

Better Bike Share Partnership Announces Second Cohort of Living Lab Partners Focused on Equity

The Better Bike Share Partnership (BBSP), funded by The JPB Foundation to build equitable and replicable shared micromobility systems, is pleased to announce the selection of its second cohort of Living Labs. A collaborative between PeopleForBikes, the City of Philadelphia, and the National Association of City Transportation Officials (NACTO), BBSP will provide four organizations with funding, support, and additional resources to develop best practices for creating access to shared micromobility and increase use of shared micromobility in historically marginalized communities. 

Each Living Lab identified barriers to bike and scooter share for BIPOC and those living on limited incomes in their cities. The organizations will spend the next two years working with local partners and community members to address these barriers.

“As a Living Lab, each grantee will have the time and flexibility to test strategies and implement new ideas so that BIPOC and lower-income communities can more easily access and use their bike share systems,” said  Tangier Barnes Wright, deputy director of shared micromobility at PeopleForBikes. “They will be part of a cohort of organizations advancing equity in shared micromobility and we look forward to learning from their work.”

Building on the work of Philadelphia — the first BBSP Living Lab city — the 2024 cohort will grow partnerships, lead with community engagement, expand already successful work, and test and refine strategies to bring bike share and historically marginalized populations together.

Here are the 2024-2026 Living Lab projects:


Through a community-led planning effort, Tugo Bike Share will collaborate with community-based organizations to determine how to reinvest resources to serve the south and west sides of Tucson more equitably. Through more equitable station siting and in-person engagement, Tugo will assess utilization rates in previously underserved areas and engage with community organizations and residents to better understand barriers to access and bike share adoption. The group will also work with partners and underserved communities to create a process that incorporates feedback, represents community needs, and builds capacity to better support and advocate for future bike share system expansion or electrification.


Equitable Outreach and Engagement in Pittsburgh

Pittsburgh’s bike share system, POGOH, will work with community partners to develop a local engagement plan to address low ridership and awareness in the Homewood neighborhood. POGOH will address barriers to biking and mobility by building connections with Homewood students and families through a youth ambassador program, community rides, learn to ride courses, and programming with Safe Routes to School. By hiring neighborhood outreach associates to engage residents in bike share expansion, POGOH will create lasting opportunities for Homewood residents of all ages and skill levels to engage in biking and bike share. POGOH’s Living Lab work will take place alongside planned system expansion over the next two years.

Community-Led Coalition for Equitable In-Fill and Expansion of

This coalition of community partners will promote local involvement and trust in bike share for communities that, for the first time, will be directly served by Metro Bike Share. Through partnerships with community-based organizations, Metro Bike Share will implement educational programming and expand outreach efforts to create a process for sustained engagement, fostering community ownership in bike share initiatives. The project scope includes pre-station siting community engagement in central and westside Los Angeles as well as service area gaps. The Living Lab work will help ensure Metro’s planned bike share expansion is achieved while centering community members and equity.  

The City of Philadelphia, in collaboration with Bicycle Transit Systems and the Bicycle Coalition of Greater Philadelphia, remains steadfast in its commitment to the equitable growth of the Indego bike share program. As Indego expands, it will use community input to continue refining its engagement initiatives which currently include the Indego Community Advisory Council, local mini-grants, Wheels to Work, Indego Community Ambassadors, and bike safety education and encouragement programs. Indego’s goal is to ensure communities within their service area can access the benefits of bike share and that community members’ voices are heard.

Meet the Better Bike Share Partnership's New Living Lab Grantees

While prioritizing sustainability at conferences is not a new concept, including bike share in conference sustainability efforts is certainly less common. Thanks to our generous 2024 Bicycle Leadership Conference (BLC) sustainability sponsors Revelyst and Ortlieb, as well as Tugo Bike Share in Tucson, Arizona, PeopleForBikes is helping expand access to active transportation opportunities by providing 500 annual bike share passes to Tucson residents who qualify for Tugo’s equity pass program, TugoForAll.


The Bicycle Leadership Conference is the bike industry’s annual event where top leaders and decision makers come together to chart the course of the bike business. The event features a perfect blend of inspiration, education, and action, allowing for peer-to-peer conversations aimed at moving our industry forward. 

Tugo Bike Share is the City of Tucson’s bike share system. A docked system with more than 300 bikes, Tugo provides a sustainable option for getting around the city. The system contributes to making Tucson a thriving and accessible place for residents and visitors alike.


This year’s BLC sponsors understand the connection between sustainability and biking and their generous support is making it possible for Tugo to increase the number of BIPOC and low-income Tucsonans who can get to where they need to go without a car.

"The City of Tucson is excited and grateful to have PeopleForBikes supporting shared micromobility in Tucson. By providing this funding, the city will put more Tugo For All annual bike share passes into the hands of those who rely on low-or-no-cost mobility options to access their everyday destinations. Eliminating that initial cost barrier is a key step to ensure our bike share system can be embraced by more Tucsonans," said Ben Elias at the City of Tucson Department of Transportation and Mobility.


Better biking means accessible biking. Bike share systems across the country are leading the way creating access to bicycling by attracting, including, and serving people from diverse backgrounds. Systems like Tugo are building community engagement processes and systems that serve everyone, as well as advancing equity and sustainability through programs that make bike share nearly free for those who qualify. 

PeopleForBikes is grateful for the generosity of Revelyst and Ortlieb, our new partnership with Tugo, and the opportunity to promote sustainability at our conferences in a new and meaningful way.

Bicyclists enjoy Salt Lake City's Jordan River Trail where the newly completed Parley's Trail provides a safe freeway crossing for the east and west side of the city. Photo Credit: Sweet Streets

With the release of our seventh annual City Ratings, featuring 2,300 U.S. cities for 2024, PeopleForBikes is celebrating cities that put in the dedicated work in recent years to improve their score and make biking better in their communities.

Salt Lake City is one of our 2024 Cities on the Rise, raising their score from 46 (out of a possible 100) in 2020 to 52 in this year’s ratings. Our research shows that a score of 50 is the tipping point to becoming a great place to bike for most cities, and Salt Lake City is proof that when the right investments are made, bicycling becomes better for everyone.


“We’re really starting to fill out our street network,” says Troy Saltiel, an executive board member of Sweet Streets, a local group that educates and advocates for people-first planning and safe mobility options for people of all ages, abilities, and incomes. “Our streets are large, which is hard, but we’re putting in more bike lanes as streets are repaved. We’re also filling out our neighborhood byways, greenways, and bike boulevards that all fit into our network.”

Saltiel points to one project in particular as a major recent win for the city — the 9 Line Trail. Built along an abandoned railway line, the off-street, multi-use path stretches from the west to east side of the city parallel to the 900 South thoroughfare and connects numerous neighborhoods, giving residents a safe option for traveling by foot or bike as well as an accessible recreation corridor.


The 9 Line Trail along Liberty Park, where it crosses 700 E, an urban highway. Photo Credit: Sweet Streets

In the fall of 2023, Salt Lake City also celebrated the completion of one of its most significant public works projects to date — the 300 West Reconstruction Project — which was named one of PeopleForBikes’ Best New Bike Lanes of 2023. The project features a separated, two-way, 10-foot-wide bike lane; upgraded sidewalks; and more than 200 new trees to provide shade and serve as a buffer between people on bikes and the roadway.

Both of these infrastructure projects complement the city’s Pedestrian and Bicycle Master Plan, which was approved by the Salt Lake City Council in 2015. The plan outlines Salt Lake City’s impressive goal of expanding its network to include 220 miles of bikeways by 2035. While that may seem like a heavy financial lift for the city, the plan states its bike network expansion can be built for the same amount of money as widening just 1.3 miles of freeway.


Saltiel also says infrastructure improvements aren’t the only work being done to improve bicycling in Salt Lake City. Sweet Streets played a major role in advocating for the city’s “20 is Plenty” campaign, which successfully pushed the city council to pass an ordinance lowering speed limits on 70% of city streets from 25 to 20 miles per hour.


When asked what advice he had for other cities looking to improve biking on their streets, Saltiel’s answer was simple — get involved in the community.


“You need to get out and know your community and bring that community together,” he says. “Get people comfortable on bikes and give people a place to gather and create a low barrier to entry.”

Bicycle Collective, a statewide nonprofit organization, is doing just that for residents of Salt Lake City.


“We’re what we call a ‘do it yourself with help’ shop,” says Thomas Cooke, a digital strategist for the community-based bike shop that offers tools and workbenches for residents to work on their own bikes. “Annual memberships are $100 with unlimited bench time and for non-members, bench time is $5 an hour. We have professional mechanics on hand that are there to help as well as refurbish donated bikes that are either resold at affordable prices or given to those in need.”

Bicycle Collective recently celebrated the grand opening of their new shop space, conveniently located at the intersection of the 300 West separated bike lane and the 9 Line Trail, allowing community members to easily access the space by bike.


“We have four shops in Utah, and our Salt Lake City one is in an 18,000 square foot building. Our old one was only 3,000 square feet,” says Cooke. “With the ability to receive more bikes and work on more bikes, we can do more for the community. Last year we gave away 1,349 bikes through local partners and sold about 1,500, with the average price under $300.”


Looking ahead, Saltiel says Salt Lake City looks to begin work on its Green Loop — a greenway/park multimodal space that encircles the city’s downtown hub. Wide, five-lane streets will be reduced down to two lanes with the rest of the space converted to park space with other amenities like bike lanes that go all the way around the city. To no surprise, the community aspect will play a large role in the project.

“Sweet Streets isn’t just about walking and biking, we’re about community,” says Saltiel. “We’re not just here to install a bike lane, we want to see the community out enjoying their public spaces, and streets are public spaces.”

Investments in Infrastructure and Community Make Salt Lake City a Great Place to Bike

This past September, as I biked the streets of Lyon, France, I was struck by the signs and signals catering to cyclists. From the small, dedicated bike traffic lights alternating between red and green to a sign indicating that bikes could turn right on a red or even go straight at an intersection, the roads were easy to navigate, even for a foreigner. This dedication to the bicycle has paid off: Yet another sign broadcasts the fact that more than 28 million bike trips have been made so far this year.

My time in Lyon was reminiscent of similar experiences I’ve had in well-known cycling cities such as Copenhagen, Amsterdam, Utrecht, and Antwerp. The city, situated close to the Swiss border and home to just over half a million people, ranks high in PeopleForBikes’ City Ratings with a score of 81 for 2023. A high score (anything from 80-100) indicates that most common destinations are accessible by safe, comfortable bike routes that serve people of all ages and abilities. 

It’s one thing to see a network map and read about what makes a city great for bicycling, and quite another to experience it firsthand. 

In Lyon, there’s an abundance of protected bike lanes — separated both from cars and pedestrians — that can accommodate two-way traffic. Greater Métropole de Lyon, which is comprised of 59 municipalities, currently has 1,200 km (745 miles) of cycling facilities, of which 450 km (279 miles) are separated from traffic. Included in that mix is the impressive 1.75 km (1 mile) Crois Rousse multi-modal tunnel built in 2009, which includes a dedicated lane for buses, a sidewalk for pedestrians, and a 3-meter wide bi-directional bike lane, with barriers separating all three.


All of this from humble beginnings, considering that for most of the 20th century, Lyon was a car-centric city. In the 1970s, the first of the city’s bike infrastructure went in, advancing at no more than a trickle until the early aughts, when progress began to noticeably ramp up. By 2005, Lyon launched its bike share system, Velo’v, and began building more bike infrastructure for people to safely use it. Lyon also curbed driving by instituting low-emissions zones, which restrict vehicles according to the city’s air pollution levels, since 2016.

Today, Lyon’s bike lane network continues to grow, thanks in large part to an ambitious $290 million program known as Les Voies Lyonnaises (“The Lyon Routes”), which on completion will consist of 12 bike roads spanning 250 km (155 miles). The overarching goal of this network is to connect Lyon’s downtown core with its satellite, suburban communities to the north, south, east, and west, making it safer and more convenient for both commuters and leisure travelers from outlying areas to get into the city safely by bike. 

As shared by Arthur Bajula, the cycle and pedestrian planning officer for Métropole de Lyon, the city currently has roughly six miles of the new Lyon Routes network built. “We plan to have a third of the project — 90 km or 55 miles — completed or under construction by the summer of 2024,” says Bajula, noting that the network also plays a role in the city’s ongoing efforts to reduce air pollution. “The idea is to strengthen alternative mobility options such as cycling… and to promote cleaner vehicles within low emission zones.”

These numbers point to something of a hockey stick model, with a slow beginning which then ramps up. This echoes the trajectory of the Green Party, which came to power in Lyon in 2020 and has dedicated much of its early years to laying the groundwork for substantial climate work. This includes goals such as reducing C02 emissions by 40%, creating thousands of new ‘green jobs,’ and securing Lyon’s place among the world’s top bike cities. 

Unsurprisingly, part of the delay can also be attributed to a handful of car-centric mayors from other Métropole de Lyon municipalities who have sought to slow down the city’s two-wheel transition.

“There’s a lot of political opposition by certain mayors who are not green,” says Pamela Vennin, project manager with Lyon’s International Relations Department, explaining that the mentality is that citizens need cars to maintain their lifestyles and rights to privacy. “They don't want the cars to have problems.”

Still, in the face of vocal opposition, the Green Party has continued to push ahead, choosing to take space from cars by instituting “road diets” — slashing four or six-lane roads with parking on each side of the street to one or two lanes, with no parking, a bike lane, and wider sidewalks. 

“Some citizens have been pushing back,” says Vennin. “But it's the political will to tackle global warming, starting with mobility.”

Despite some pushback, all signs point to the Lyonnais embracing bicycling. Within the highest traffic areas of the downtown core, protected bike lanes are commonplace. So much so that you need to make a mental note when walking about to always look both ways for bikes when crossing the street. Even in outlying areas where traffic is lighter and there’s less of a need for protected bike lanes, painted lanes with sharrows on shared streets are the norm.

Last year, 72 bike counters tallied more than 42 million trips in Lyon, reflecting the fact that over the past decade biking trips have grown by 10-15% annually. Since COVID, the pace has picked up with 15-20% year-over-year growth. Overall, bicycling has increased by an incredible 370% since 2013. 

With so many cyclists, the city is also working to actively expand its bike parking infrastructure. In 2020, Lyon had 15,000 bike racks and according to Bajulaz, the goal is to quadruple the number of bike racks to 60,000 by 2026. For secure parking, such as bike garages, the goal is to increase the number of spaces tenfold, from 1,500 in 2020 to 15,000 by 2026.

In addition to the expanding network of bike lanes and places to park, other initiatives have helped pave the way for more widespread bike adoption. For instance, the Velo’v bike share program has been a tremendous success, with 422 stations serving 22 of Greater Lyon’s municipalities and more than 10 million rentals in 2022. In my time there, stations were prevalent and obviously well-used by both tourists and locals alike.  Shared micromobility becomes even more critical when you consider that one in three residents doesn’t even own a car — a statistic underscored by the fact many locals use Velo’v for commuting. 

Lyon is also making an effort to remove financial barriers to mode shift through its bike purchasing program, whereby any city resident is eligible for a grant of up to 1,000 Euro (about $1,053) towards purchasing an e-bike, a cargo bike, a folding bike, or an adaptive bike. The city also loans some 10,000 bikes, many of them reconditioned, to students or young adults seeking jobs between the ages of 18 and 25 through its Free Velo’v program. Most unique perhaps, is Lyon’s Les Auteliers de l’Audace, a bicycle repair training and resale program that recruits residents without a job as a way to help them reintegrate into society. 	

City officials are also working to make it easier for residents to take their bikes on public transit. “It is now possible to bring your bicycle on trams outside of peak hours,” says Bajulaz, adding that bikes are also allowed on the metro, funiculars, and trains. “We are also experimenting with bringing bikes on certain buses.”

Lyon’s civic leaders remain cognizant of everyday challenges that intersect with the city’s biking experience, ranging from getting more residents on board and comfortable with biking to discouraging drivers from parking or driving on road space dedicated to bikes. Or, as I experienced firsthand during my tour, the prevalence of bikers riding too fast or aggressively, which impacts the safety of both pedestrians and other cyclists. 

Still, compared to most North American cities, Lyon is an exemplary place for bicycling. With a solid network already in place and a population that’s already attained critical mass, the city’s key players are thinking bigger. The planner Bajulaz continues to draw inspiration from other top cities while Lyon Mayor Grégory Doucet is aiming for a city that is “100% walking and cycling.”

The other challenge and opportunity is that, with just three years left in their term, the city’s ruling Green Party feels a sense of urgency to get as much biking infrastructure built as possible before the next election. The concern is that if they don’t win, opposition parties will be less willing to continue advancing the substantial cycling work already underway, or, possibly, to begin prioritizing drivers. 

For now, that outcome is hard to imagine. Biking through Lyon’s streets, some of which have been around since Roman times, one feels as if they’ve landed on the right side of history. Everywhere you turn, there are people on bikes as well as clusters of bikes parked adjacent to where residents work and play. Increasingly, there are streets with few, if any, cars.

Mark Douglas Wessel is an urban journalist and communications consultant whose writing focuses on what we can do to create a more sustainable, more liveable world. For more of his work, go to: www.markdouglaswessel.com

What It’s Like To Ride in a Top-Rated Bike City

When you pass a group of kids on bicycles, it’s hard not to smile — there’s something innately joyful about the sight. There’s also an underlying assumption that everything about the act, from the socialization to the time spent outdoors engaged in physical activity, is good for them. New research affirms that gut feeling.

Published on October 12, 2023, in Frontier in Sports and Active Living, a new study from researchers at Loma Linda University (LLU) reveals the positive impact of cycling education on the psychosocial well-being of students. The research is the result of a collaboration between LLU and the youth cycling nonprofit Outride, examining the impact of Outride’s in-school cycling programs on the mental health of middle schoolers. 

"Our findings were incredibly encouraging,” says Dr. Sean Wilson, LLU professor and senior author of the study. “A large proportion of students had a positive learning experience and continued interest in cycling,” 

“As a learning organization, we really want to understand how bicycling can improve the lives of youth in their communities,” says Dr. Esther Walker, senior research manager at Outride. 

Anonymous surveys were collected before and after the program in 20 schools in North America, with psychosocial well-being quantified using the WHO-5 Well-Being Index and the Pediatric Symptom Checklist (PSC-17-Y). The former is a short, five-item, self-report questionnaire that assesses positive well-being and primarily assesses for depression, while the latter is a widely used measure of psychosocial functioning, with lower scores representing greater well-being. According to the study, participation in R4F was associated with improved psychosocial well-being among middle school youth in the United States. 

“It was really encouraging to see such a positive student response to a cycling-specific physical education program,” says Fletcher Dementyev, a research fellow at LLU and first author of the paper. “This result motivates us, and hopefully others, to continue investigating and developing cycling as a pathway to improved health and well-being in adolescents.”

“By providing access to bikes, a safe environment to learn to ride, and the confidence to ride independently, we can really help to create healthy pathways,” says Walker. “As youth are facing worrying levels of physical inactivity and mental health challenges, finding those activities that get them excited to participate is really important.”

PeopleForBikes’ 2022 Bicycling Participation Report reflects this trend: While 49% of youth ages 3-17 rode a bicycle at least once in 2022, ridership among younger Americans has continued to drop since 2016.

“Our program data shows that access to bikes at home, as well as safe places to ride, is not equitable across the student population,” said Walker, noting that programs like R4F, which take place during the school day and provide all necessary materials, gives everyone the opportunity to learn a skill they can use throughout their life. "While bicycling can certainly contribute positively to one's day-to-day life, to see large-scale improvements, we need changes in policy and reductions in systematic disparities in access to nutrition, health services, safe environments, and beyond.”

As school systems, educators, policymakers, and healthcare professionals work together to address the mental health challenges facing today's youth, this study provides valuable insights into the potential of cycling programs to enhance the mental well-being of young people across the U.S. University-backed research is showing the benefits that come along with getting more kids on bikes. Communities should listen.  

Interested in learning more? Follow Outride on Instagram and Facebook to stay up-to-date with their work to improve the well-being of youth through research-backed cycling programs.

Research Highlights the Positive Impact of In-School Cycling

In city council and town hall meetings across the country, there are often the same handful of people who show up for decision-making processes and bike advocacy efforts time and time again. They’re committed and reliable, but they don’t often represent a broad coalition of stakeholders. In fact, it’s often hard to engage a variety of different voices, whether you’re looking for support for your own organization or to drive community engagement around a specific infrastructure project. 

These five techniques will help you go beyond traditional engagement methods to reach a broader, more diverse audience:

Organizing community bike rides is an effective and enjoyable way to engage new people in bike advocacy, raise awareness about the benefits of bicycling, and create opportunities for community members to get involved. Providence Bike Jam, a monthly themed bike ride in Providence, Rhode Island, is a prime example of this strategy. Thanks to a winning combination of bikes, music, lights, and effective promotion, Bike Jam has become what one of its organizers, Liza Burkin, describes as “a monthly dance party on wheels.”

Run by a dedicated team of 15 volunteers, Providence Bike Jam has experienced significant growth since its inception in 2019. Initially attracting around 50-75 participants, the rides now draw up to 400 people. Growth is largely the result of word-of-mouth promotion from the Bike Jam community, which affectionately refers to itself as the Jam Fam. 

“We always tell people, ‘the first rule of Bike Jam is that you have to tell all your friends about Bike Jam’ — it’s the opposite of Fight Club, we want everyone to come,” says Bike Jam organizer John Deignan. “A lot of folks will find it themselves, then next month, they're back with three or four friends. It's a great way to grow a movement.”

Beyond being a joyous celebration of biking, Bike Jam raises awareness around the need to advocate for improved bike infrastructure by strategically including new and proposed bike lanes and trails on their rides. The group also organizes "Bikes Mean Business!" rides that include visits to shops and restaurants along those routes. Elected officials are often invited to join the slow-paced rides, providing them with firsthand exposure to the joy of biking and the community's dedication to the cause.

Minneapolis is just one of the hundreds of communities worldwide where local advocacy organizations host Open Streets events to get community members involved in their work. (Photo credit: Mike Beck)

People for Bikes

Fostering Diversity, Equity and Inclusion

Breaking Down the Barriers to Making Public Spaces More Welcoming

Positioning Access to Bike Networks and Transit as Integral Parts of Land Use and Housing Development

Promoting Government Transportation Policy Reform to Foster Robust Community Engagement

Directing Federal Funding for Research and Data That Highlights Inequities

Developing Purchase Incentives for Bikes and Electric Bicycles

People for Bikes