CALLING INDUSTRY LEADERS
The proven success of the BPSA is attributed to the expertise and time investment of volunteer board and committee members. This work will continue with the new combined organization through the BPSA Trade Association Committee and four subcommittees detailed below.
Subcommittee members help shape the future of the bike industry. We encourage leaders from member companies to join a subcommittee and be part of our mission to create an environment where bicycling and bike businesses thrive.
The BPSA Trade Association Committee and each subcommittee will be staffed by a PeopleForBikes employee under the leadership of the Chair(s). Each committee and subcommittee participant must be a coalition member (BPSA, PeopleForBikes or both) and commit to a two-year term to participate.
Interested? Fill out this form to share how you would like to serve the bike industry.
For general information about the BPSA Trade Association Committee or the subcommittees, please reach out to Morgan Lommele ([email protected]). For more information about a specific subcommittee, please see the PeopleForBikes staff point of contact listed under each subcommittee description.
Focus: The Legal, Legislative and Safety subcommittee advances, supports, fights and monitors legislation that that can help or hurt bike sales and ridership in the areas of funding for multimodal transportation and infrastructure improvements, bike safety, product compliance, sustainability, manufacturing innovation including B2V, sustainability initiatives and public lands. This group also manages the development and improvement of the Owner’s Manual, manages BikesPAC strategy and coordinates industry responses to trade and tariff developments.
Desired member qualifications: Participants should be able to put competition aside and work for the greater good of the industry. They should come from a bicycle or bicycle parts/accessories supplier and, if possible, bring a network of connections that can help rally efforts and gain further insight into policy issues at the grassroots level. Industry lawyers are strongly encouraged (and asked!) to join. We also seek people with experience working on legal, legislative and safety issues within their company or in a former position.
Eligibility: Organization is a member in good standing, can commit to a two-year term and meet approximately ten times per year (mostly by conference call). Members are encouraged to attend and participate in all meetings and complete action items as determined by the subcommittee. Subcommittee members are often asked for rapid response to urgent issues and provide insight or network connections when appropriate.
Co-Chairs: Bob Margevicius, Specialized + Matt Moore, Quality Bicycle Products.
For more information on the Legal, Legislative and Safety subcommittee, please reach out to the PeopleForBikes staff point, Alex Logemann ([email protected]).
Focus: The Electric Bicycle subcommittee advances e-bike policies within local, state and federal governments through adoption of our model three-class legislation and create better places to ride e-bikes. Our intent is to expand access to safe places to ride, while providing accurate and updated regulatory information to riders, retailers, industry and the various managing agencies through research, local intervention and resource development.
Desired member qualifications: Participants should be able to put competition aside and work for the greater good of the industry. They should come from a company manufacturing e-bikes or e-bike systems for sale in the United States and have have an interest in e-bike policies and advancing e-bike ridership and sales.
Eligibility: Organization is a member in good standing, can commit to a two-year term, attend (or assign a delegate to attend) 2-3 e-bike subcommittee meetings per year (often in person), participate in the annual E-bike Summit, review and discuss proposed actions by the subcommittee, contribute to the subcommittee’s agenda development process by bringing issues of concern forward and have a willingness to advance e-bike policy work on local and state issues (particularly in your business’ home jurisdictions).
Co-Chairs: Larry Pizzi, Accell North America + Claudia Wasko, Bosch eBike Systems.
For more information on the Electric Bicycle subcommittee, please reach out to the PeopleForBikes staff point, Morgan Lommele ([email protected]).
Focus: The Research and Statistics subcommittee is devoted to growing the bicycle industry through insightful, actionable research. The subcommittee reviews the current NPD retail (sell-through) data set on a monthly basis with in-depth meetings twice per year to identify and answer the bicycle industry’s most pressing questions. The Research and Statistics subcommittee aggregates and synthesizes insights from a variety of sources including:
- Wholesale data that reflects bikes sold by the industry’s 18 largest suppliers in to the Independent Bicycle Dealer channel. This data is provided to NPD who compiles it into tables for review.
- Retail sell-through data that tracks products sold by retailers, both brick and mortar and online, to consumers across all channels in the bicycle industry – independent bike dealers, mass market retailers, sporting goods specialty stores and online retailers. This data is provided by NPD.
- Publicly available data sources such as the U.S. Census and bicycle imports.
- Consumer and retail research conducted by PeopleForBikes.
- Research conducted by a variety of other organizations including non-profits, academic institutions and private research firms.
Based on all of the above, the Research and Statistics subcommittee provides the market intelligence members need to build a strong and growing bicycle industry. Members of the Coalition have exclusive access to products such as:
- Monthly reports of wholesale trends available only to participating suppliers.
- Monthly reports of retail sales by product category and subcategory (units, dollars, average selling price) with an overview by Dirk Sorenson of NPD.
- Reports on industry issues that combine insights from a variety of research sources.
- Webinars on industry issues hosted by experts from the bike and other industries.
Desired member qualifications: Participants should be able to put competition aside and work for the greater good of the industry. They should have background or interest in data and/or research.
Eligibility: Organization is a member in good standing, can commit to a two-year term, able to meet monthly on the phone to discuss NPD data, meet twice per year in person and digitally participate in research efforts on an ad-hoc basis throughout the year.
Co-Chairs: Bernie Doering, Stages Cycling + Andrew Kempe, Shimano.
For more information on the Research and Statistics subcommittee, please reach out to the PeopleForBikes staff point, Dr. Jennifer Boldry ([email protected]).
Focus: The Membership, Events, Education and Marketing subcommittee ensures that the PeopleForBikes Coalition has a robust, diverse and engaged association membership that provides opportunities for the industry to learn, network and grow. This committee reaches out to non-members to encourage them to join and improves member benefits. Members will help shape several programs, including PeopleForBikes Coalition membership, the Bicycle Leadership Conference, Ride Spot, DRAFT events, PlacesForBikes educational events, Congressional Bike Fest, D.C.-based Bicycle Infrastructure Coalition and Executive Fly-Ins. They will also discover and advise on new marketing trends and help the industry stay up to date on cutting-edge business innovations from the bicycle industry and state-of-the-art techniques to increase participation in the association, bicycling and the success of member businesses.
Desired member qualifications: Participants should be able to put competition aside and work for the greater good of the industry. Experienced in sales, education, events, marketing or media. Able to apply career experience to improve the broader industry. Knowledgeable about sales channels and how to implement campaigns that maximize engagement and revenue. Up-to-date on consumer marketing, wholesale and direct sales techniques in other markets or internationally.
Eligibility: Organization is a member in good standing, can commit to a two-year term and able to meet four times a year (at least once in person). Consider joining project committees such as helping shape the Bicycle Leadership Conference.
Co-Chairs: Brian Benzer, SRAM + Pat Hus, Bravo Corporation.
For more information on the Membership, Events, Education and Marketing subcommittee, please reach out to the PeopleForBikes staff points, Rod Judd ([email protected]) and Ray Keener ([email protected]).