Enthusiast Demographics + Industry Trends Survey

In conjunction with the 2010 Bicycle Leadership Conference, we surveyed more than 2,000 cycling enthusiasts—including nearly 500 women—about their bicycling habits, purchases, and experiences. Questions on the main survey related to:

  • Most recent and future bicycle purchases
  • Frequency of riding
  • Participation in other outdoor activities
  • Satisfaction with bicycling facilities
  • Transportation riding: frequency and factors that discourage it
  • Advocacy membership
  • Online presence
  • Age and gender

Female respondents took a second, women-only survey, with questions that involved:

  • Type of cycling
  • Motivation
  • Riding partners
  • Participation in women-only events
  • Women's-specific products
  • Shopping habits and experiences

Download the survey report