How to grow the bike community: a series on inclusiveness

Yewande Adesidea. Source: SRAM. 


At PeopleForBikes, we believe we can all do more to grow the cycling community. We’ve been doing the work for nearly 20 years and we want to keep the momentum going. We’re committed to improving inclusiveness in our messaging, broadening the audiences we reach, and increasing our staff diversity. Join us as we learn from various voices in the cycling community. Together, we can turn what we learn into action. Follow our series on inclusiveness.


Ayesha McGowan. Source: Jeff Clark.


Ayesha McGowan is an elite-level bike racer on a mission to become the first African American pro female road racer. She’s coached by Carmichael Training, and has a growing list of top sponsors. She’s recently contributed to Bicycling Magazine and has been featured in Outside Magazine, and in ad campaigns by Jeep, Oakley and Nike.


Source: Tamika Butler.


Tamika L. Butler Esq., a civil rights attorney and former executive director of the Los Angeles County Bicycle Coalition, recently joined Toole Design to serve as the Director of Planning in California and as the company’s Director of Equity and Inclusion. With a background in nonprofit leadership and transportation equity, Butler believes better listening, thoughtful language, and ongoing courage are vital for improving city infrastructure.


Gloria Liu. Source: Trevor Raab.


Gloria Liu, writer and editor-at-large for Bicycling Magazine, and champion of diversity, didn’t grow up thinking she’d one day charge down mountains racing enduro, or go speeding around tight corners in a crit race. But her love of snowboarding, nature, and speed served as the gateway to various forms of biking.

Liu approaches her writing with  a diverse audience in mind. Her vision is an industry where everyone feels comfortable and welcomed — where going to a bike shop or on a ride is fun and engaging for all.


Marley Blonsky.


Marley Blonsky lives in Seattle and works as a sustainability manager for a logistics company. Blonsky describes herself as a fat activist and body positive bike rider. She doesn’t ride bikes to lose weight, and believes in the healing power of ice cream. Blonsky has been featured in Cycling Tips, and is an advocate for the “with these thighs” movement.


Max Fennell.


Max Fennell is a pioneering African American professional triathlete. He’s also known as “The Machine” on the CBS elite-athlete challenge show Million Dollar Mile, and in his spare time he mentors young minority athletes through Tri-Masters out of Chicago.


Chantal Hardy.


Chantal Hardy is the Director of Outreach and Promotion for WE Bike NYC, a 501(c)(3) non-profit organization in New York City dedicated to women’s empowerment through bicycles.


James Huang.


James Huang recently wrote about the importance of representation, and why moves like SRAM’s use of athlete Yewande Adesida in their new product campaign need to be the norm.


Beth Morford. 


According to Beth Morford, “A lot of people make it really complicated, but it’s not. Hire women: give them responsibilities, make them visible and heard.” But her shop isn’t just for women, it’s for everyone. And the thing she’s noticed is that when you create a welcoming place for all people, you automatically create loyal customers.


Courtney Williams (far right).


Courtney Williams partners with local government, nonprofits and institutions to increase bicycling access and adoption within communities of color, and bicycling education for all. Williams helps get more people on bikes through initiative planning and facilitation, training, and creative collaboration.