Market Research and Message Development

Organization: Cities of Portland and San Francisco

Year: 2012

Amount: 40000

Type: Advocacy

Our organization worked with San Francisco and Portland to determine which messages best resonate with key audiences around two topics: more people on bikes benefits cities and city investment in bicycling infrastructure is good. This $40,000 grant will provide critical information on what existing research tells us, who we need to reach, and what arguments are most effective in advancing bicycling as an activity, a transportation option, and an investment.


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