BPSA + PFB merger Information


A joint letter to BPSA and PFB Coalition members regarding our merger

PeopleForBikes Coalition (PFBC) and Bicycle Product Suppliers Association (BPSA) both operate as nonprofit trade associations serving the bicycle industry. The work of our two organizations increasingly overlaps, nearly all of our goals are complementary, and we’ve developed a steady, productive partnership on crucial projects that boost the bike business.

Eighteen months ago, leaders of both organizations began discussing a full merger — a move envisioned to benefit all bike companies as well as bicycling overall. Earlier this year, after months of focused work on the practical and legal consequences of becoming a single group, we collectively decided to proceed. Our boards, senior staff and attorneys have met regularly to develop a new set of proposed bylaws and a merger plan to support a new, unified organization that will provide powerful, comprehensive representation and improved service to our industry.

Our merger plan was recently presented to the BPSA and PFBC boards. Both boards voted almost unanimously to approve the merger.

For the PFBC, no further approval steps are required. For BPSA, all members must now vote on the merger — the details of which are listed below. 

We support the merger for three key reasons:

  1. The Power of Unity
  2. A Time-Tested Partnership with Additional Potential
  3. PFBC + BPSA Membership Benefits = A Comprehensive Package of Business Benefits

We hope you will share our enthusiasm for the promise of this unifying move. It is timely, logical and efficient. We will be stronger together!

Best wishes and thanks,

Adam Micklin, Bicycle Product Suppliers Association
Tim Blumenthal, PeopleForBikes


BPSA + PFB Coalition Merger Timeline

  • The BPSA Board voted to approve the merger on April 4.
  • The PFB Coalition Board voted to approve the merger on April 8.
  • The BPSA member voted to approve the merger on June 17.
  • One combined organization will begin operations on July 1.


Stronger together: One larger, unified organization


Why are BPSA and PFB merging?

A merged bicycle trade organization will benefit from the expertise of PeopleForBikes and BPSA professional staff, one combined strong financial backbone, and will continue to draw fully on the knowledge and volunteer commitments of bike industry leaders who serve on the BPSA board, traditional BPSA committees, as well as the PFBC board. The merger will streamline and strengthen our industry’s legislative, legal and research efforts. Our industry will speak to government leaders at all levels with a more powerful, unified voice that fully represents our multi-faceted business.


How will the combined organization be structured?

The current BPSA Board of Directors will continue to serve and meet (as the BPSA Trade Association Committee), as will all current BPSA committees. To assure continuity and strong support for BPSA work in the new organization, three additional current BPSA board members will be elected to serve on the PFB Coalition Board. These changes are described in the new organization’s bylaws.

The time-tested success of the BPSA can largely be attributed to the expertise and time investment of volunteer board members and committee members. All of these leaders will be given opportunities to continue to serve in the new organization (in partnership with the current PFBC staff and board).



What will happen to all the work BPSA does?

As illustrated by the diagram above, all committees and work will continue. We’re keeping all existing functions and adding staff power. The merged organization will continue to work on all current BPSA and PFB projects, tackle expanded opportunities and welcome new leaders from member companies.


How will member benefits change?

When the BPSA-PFB merger goes into effect this summer, all of the efforts and benefits of the two organizations will combine — any existing benefits will not change. The professional staff depth of PeopleForBikes and BPSA will complement the volunteer bike industry expertise and leadership provided by BPSA board and committee members.

Member benefits for all include:

  • Representation: We lobby elected officials and work with decision makers to build a better biking environment for your customers and your business.
  • Events: Network with thought-leaders in the industry at the Bicycle Leadership Conference, DRAFT meetups and other PeopleForBikes events.
  • BSPA Owner’s Manual: Membership will continue to include access to the BPSA Owner’s Manual.
  • Reports & Data: Members of BPSA and PeopleForBikes have exclusive access to products such as monthly reports of wholesale trends available only to participating suppliers and monthly reports of retail sales by product category and subcategory (units, dollars, average selling price) with an overview by Dirk Sorenson of NPD. Data access also includes reports on industry issues that combine insights from a variety of research sources and webinars on industry issues hosted by experts from the bike and other industries
  • Action steps: You’ll receive professional guidance on industry recalls and other bike equipment issues being considered by the Consumer Product Safety Commission or state agencies.
  • Discounts: Deals on exhibit space at key industry trade shows.
  • Ride Spot: Market your brand with direct and retail promotions on our mobile app and digital engagement platform.
  • Promotion: Show your customers that you support a cause they care about: better biking.


What about dues?

For the first year following the merger (beginning July 1), companies will pay what they paid during the previous 12 months (whether it was BPSA dues only, PFB dues only, or dues to both). Instead of receiving two separate invoices (or three, if a company also contributes to the BPSA e-bike fund), each company will receive one invoice and will remit payment to PFBC.

In year two, companies will be asked to make one combined membership dues payment according to a scale that is based on annual U.S. bicycle-related sales.  Most bike industry companies, especially those who have historically been PFB and BPSA members, will pay total dues that are similar to what they’ve paid in recent years.

View a sample invoice.


How do I join the combined organization?

Prior to July 1, new members will continue to join the PFB Coalition. To add your company as a member today, contact Rod Judd.


Need more information?

If you have more questions about how this affects you, contact our director of membership and development, Rod Judd.