From advocacy leader to ride guide

April 27, 2016

Kimberly Kinchen, business network writer

Bicycle tours are a lot like cat GIFs: you can find one to put a smile on your face almost anywhere. But what if you’re seeking a more rarified riding experience? That’s exactly what Jeff Miller, former President and CEO of the Alliance for Biking and Walking, is aiming to do.

A veteran of bike tours around the country and the world, Miller knew that group ride packages were already a big slice of the bike tourism market. He saw an opportunity to offer a more personalized ride, while sharing his love of bicycling. After years in the bike advocacy world he’s now trying his hand at a small businesses built around the bike industry.

His new venture, DC Cycling Concierge, creates custom rides in the Washington, D.C. region. Participants can experience bicycling in and around one of the country’s most picturesque and historic cities under the guidance of an experienced bicyclist and in-the-know local. “As a local cyclist, I know that the most memorable way to experience DC is by bike. DC Cycling Concierge makes that experience quick, convenient and fun,” Miller says.

Using a pre-ride survey to tailor each outing, Miller meets his riders where they are: home or hotel, tourist or local, slow or fast, street or trail, long or short, solo or small group, rookie or veteran. Riders can bring their own bike, or Miller can help arrange one.

“Becoming the DC Cycling Concierge is not just a new business,” Miller says. “It’s an extension of my longtime work to share the benefits and joys of bicycling.”

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