Meet the people behind PeopleForBikes
Based in Boulder, Colorado, our professional and talented staff is driven by their passion for getting more people on bikes more often. With a combined 134 years experience in bicycling advocacy, we are dedicated to ensuring safe and accessible riding options for all.
Jenn Dice – President + CEO
As our fearless leader, Jenn brings unmatched energy and focus to her work each and every day. She is bold and draws on nearly two decades of diverse professional experience and a vast bike industry and advocacy network. Jenn’s love of bicycling is the rocket fuel that powers her exceptional efforts to boost all types of riding and all bike businesses. Jenn joined the organization in 2013 after more than a decade as a leader of IMBA.
Kat Andrus – Youth Program Manager
Kat works in collaboration with a team of national youth cycling organizations to pilot a youth cycling initiative. A former elementary and middle school teacher, she loves being able to combine her teaching skills with her passion for community organizing and riding bikes. When she’s not inspiring the nation’s youth to get out and ride, you can likely find Kat on her own bike taking a long, slow haul through the mountains bikepacking and taking in the amazing views.
Jenell Archer – Office Manager + Bookkeeper
Jenell keeps everything running smoothly in the office. She caught the cycling bug after a successful swimming career came to a close. She loves that everyone in the office is inspired and dedicated to making a difference in the bicycling world, and if she had a magic wand, every city would have a protected bike lane.
Noa Banayan – Federal Affairs Manager
Noa manages PeopleForBikes’s federal engagement by shaping and advocating for policies on Capitol Hill that promote and fund better biking across America. She loves talking to lawmakers, regulators and their staff about bike policy and navigating the ever-changing political landscape in D.C. Noa wishes that more people realized how convenient, efficient, and fun it is to travel around D.C. by bike, which is, of course, her favorite place to ride.
Jennifer Boldry, Ph.D. – Chief Research Advisor
Jennifer, or Doc B. as she’s called around these parts, aggregates, analyzes and reports on every facet of PeopleforBikes’ work. A self-proclaimed data geek, Doc B. loves that her work makes a real difference in the world, socially, environmentally and economically. She hopes to one day own a bike that would allow her to haul her 130 lb. dog with her on adventures.
Eric Brodell – Business + Political Engagement Manager
Eric manages industry and political engagement at PeopleForBikes, which includes organizing DRAFT meetups as well as BikesPAC events and donations. Eric loves his job because he gets to work with a broad range of bike riders across the entire U.S. His passion for bike riding was piqued in his college years at Indiana University, where he worked in a bike shop and raced the Little 500.
Alex Butterbrodt – Designer
Alex (or Butters as she’s known around the office) handles the graphic design elements of PeopleForBikes’ marketing and communications efforts.
Farrah Daniel – Writer, Better Bike Share Partnership
Farrah is in charge of all communications for the Better Bike Share Partnership. She’s eager to bring more awareness to bike share issues, plus tell new stories about developments in the community. She’ll soon be relocating to Boulder, Colorado and is excited to experiment with biking in a new city.
Rebecca Davies – Network + Mapping Specialist
Rebecca manages the Bicycle Network Analysis and supports PeopleForBikes’ research initiatives through analyzing data and communicating results. She’s passionate about geography, civic technology and finding the right balance of simple and complex strategies to generate meaningful insights. Rebecca’s favorite kind of ride is biking home on warm summer nights after spending time with friends.
Erik Esborg – Vice President of Finance
Erik is the man behind the curtain, managing finances and human resources at PeopleForBikes. When Erik’s not crunching numbers, he’s riding bikes, playing guitar, or dreaming of a day when he can do both at the same time.
Jack Foersterling – Copywriter + Editor
As our Copywriter + Editor, Jack helps create and oversee our storytelling process across all PeopleForBikes platforms including blogs, press releases and all other written content. A lifelong lover of both writing and riding his bike, Jack feels as though he’s found a perfect fit being able to combine his passions working here at PeopleForBikes. When not at his desk or on his bike, Jack can be found skiing, playing hockey, bike polo or finding nearly any other excuse to go play outside.
Patrick Hogan – Bicycle Industry Research Manager
Patrick manages efforts to identify and analyze bicycle industry sales trends, understand trends in bicycle participation and perception, and connect the dots between building great places to ride, industry growth, and other economic benefits. When he’s not working with data, he can usually be found riding singletrack in the Front Range or riding his single-speed through Denver.
Rod Judd – Director of Membership + Development
Rod works closely with the organizations and individuals that enable PeopleForBikes to build better bike riding experiences for everyone. He loves the “people” aspect of PeopleForBikes — and the fact that bike advocacy often involves opportunities to get out and ride. Rod’s proudest biking accomplishment has been teaching his kids to ride and he wished that more people realized that bikes are ‘freedom machines,’ no matter your age, where you live or your riding ability.
Zoe Kircos – Director of Grants and Partnerships
Zoe administers our Grant Programs, manages our national partnerships, strives to expand equitable access to bike share through the Better Bike Share Partnership, and works to secure funding for PeopleForBikes projects and programs. She enjoys supporting the committed, passionate and smart people trying to make their communities better through bicycling.
Alex Logemann – Policy Counsel
Alex provides policy counsel on PeopleForBikes’ state and local monitoring program. A burrito-loving, Summit County-riding, karaoke-singing kind of guy, Alex loves that his work helps ensure manufacturers can keep making the bikes people love to ride and the products they love to use.
Morgan Lommele – Director of State and Local Policy
Morgan manages the bike industry’s presence across the U.S. to ensure that new and existing laws and policies benefit bike riders, increase safe places to bike and grow the bike industry. Morgan has also led PeopleForBikes’ e-bike initiative for five years. Thanks to more than 10 years in cycling advocacy, Morgan has worked on state and local issues, and biked, in almost all 50 states. She is a daily e-bike commuter and life-long mountain biker.
Jose Maldonado – Vice President of Marketing + Communications
Jose guides all of PeopleForBikes’ marketing projects and communications, including the marketing strategy for Ride Spot. Jose believes PeopleForBikes’ work is something we should all care about, regardless of where we ride. He developed his love of bikes and the bike industry while living in Philadelphia where he and his wife Lynda became active members of the eastern Pennsylvania cycling community and embraced its diverse group of riders.
Isaac Novak – Content + Design Coordinator
Isaac helps us capture content for Ride Spot and creates graphics and designs for use across all of our platforms to inspire more people to ride and support better biking for all. After spending two summers as an intern here at PeopleForBikes, Isaac was offered a full time position and has been with us ever since. He loves the opportunity his position gives to grow creatively in his use of photography, graphic design, animation, and videography, all under the name of helping to get more people riding their bikes.
Melissa Passanante – Marketing Manager
If she’s not riding down to the Boulder farmers market, Melissa is hard at work managing marketing for PlacesForBikes and the Better Bike Share Partnership. Her passion for the outdoors and constant desire to learn helps her advocate for better bicycling in communities big and small. Melissa believes bike riding is one of the most liberating hobbies in the world–all you need is an extra tube, water and a bunch of good snacks.
Kerri Salazar – Membership + Development Manager
Kerri manages PeopleForBikes’ fundraising and membership operations. She helps grow our networks by fielding inquiries and working directly with our supporters. Kerri is excited to work at PeopleForBikes to help people across the U.S. create a healthier lifestyle by riding bikes. Outside of work, you can find her spending time with family, riding bikes, doing yoga and walking her two Alaskan Malamutes, Chloe and Arlo.
Ashley Seaward – Regulatory & Policy Analyst
Ashley helps make bike riding better by advocating for policies and measures that benefit and protect biking such as funding for trails, protected bike lanes, bike safety laws, and e-bikes. She loves riding her bike anywhere that’s close to the mountains and believes that improved bike policies can lead to the betterment of the world’s health, environment and communities.
Sara Studdard – Director of Local Innovation
Sara helps plan and execute the PeopleForBikes’ efforts to build better bike infrastructure in the U.S. She especially enjoys the opportunities for relationship building in her position — and the fact that every meeting can be taken on a bike or by bike. Sara wishes that more people realized that it’s OK not to feel confident on a bike — and that you don’t need to be a highly skilled rider to enjoy riding. “Biking doesn’t define you. You define it.”
JJ Trout – Chief of Staff
JJ manages all things on the data front for the PeopleForBikes Business Network. When she’s not leading the charge on databases, she can be found racing her two-wheel companion on dirt or winning mutton-busting competitions.
Jordan Trout – Government Relations + Accounts Manager
Jordan joined PeopleForBikes because she sees the bike as a simple part of a solution to very complex problems and wanted to help make biking better across the country. She got her start biking thanks to her dad’s enthusiasm, and a need to commute to downtown Denver as painlessly as possible. Jordan works on government relations — connecting the bike industry with their elected officials, hosting fly-ins, and supporting the D.C. policy team. She also is a part of the Ride Spot team, experience managing retail to help shape the platform to get more people on bikes more often. When she’s not biking, she’s going to live music shows, traveling, sewing, and working on a novel.
Kyle Wagenschutz – Vice President of Local Innovation
Kyle manages The Big Jump project here at PeopleForBikes. He works with city governments and local advocacy groups on improving conditions for bikes at the local level. Kyle’s favorite part about his work is meeting all the interesting people doing similar work in communities all around the world. He believes biking brings people together, no matter where they call home.