PeopleForBikes Board Leadership

The PeopleForBikes Coalition and Foundation boards of directors as well as the BPSA Trade Association Committee members include executives from top companies in the U.S. bicycle industry and influencers with extensive experience in bicycle advocacy. Their collective experience and commitment to bicycling guide the PeopleForBikes vision.

We also have four PeopleForBikes Coalition subcommittees. We encourage leaders from member companies to join and be part of our mission to create an environment where bicycling and bike businesses thrive. Information on subcommittees can be found here.

PeopleForBikes Coalition Board of Directors

Chair of the Board: Chris Speyer – Vice President Product Merchandising, REI Co-op
Past Chair of the Board: Steve Flagg – Company Chairman, Quality Bicycle Products
Vice Chair:
Vaccant
Secretary: Michael Mercuri – Board Member, SRAM
Treasurer: Pat Cunnane – Chief Executive Officer, Cunnane Bicycle
Bob Burns – Vice President & Senior Legal Officer, Trek Bicycle Corporation
Ian Christie – Chief Executive Officer, Summit Bicycles
Bernie Doering – Senior Vice President, Global Sales and Marketing, Stages Cycling
Joe Graney – Chief Executive Officer, Santa Cruz Bicycles
Nick Hage – General Manager, Cycling Sports Group
An Le – Global Marketing Director, Giant Bicycles
Brandee Lepak – Owner, Global Bikes
Adam Micklin – Vice President of Sales-Bike Division, Rossignol Group/Vice President of Global Sales, Felt Bicycles
Matt Moore – General Counsel, Quality Bicycle Products
Nolan Moser – Assistant Vice President Bicycle Component Division, Shimano North America
Larry Pizzi – Chief Commercial OfficerAlta Cycling Group
Patrick Seidler – Chief Executive OfficerWilderness Trail Bikes

PeopleForBikes Foundation Board of Directors

President: Blair Clark – Chief Executive Officer, Canyon Bicycles USA
Vice President and Secretary: Patrick Seidler – Chief Executive OfficerWilderness Trail Bikes
Ariadne Delon Scott – Bicycle Program Coordinator, Stanford University
Dr. David Spain – Chief of Trauma and Surgical Critical Care, Stanford Hospital

BPSA Trade Association Committee (formerly the BPSA Board of Directors)

Information about the past BPSA + PeopleForBikes merger can be found here.

President: Adam Micklin – Vice President of Sales-Bike Division, Rossignol Group/Vice President of Global Sales, Felt Bicycles
Vice President: Brian Benzer – Vice President of Corporate Development, SRAM
Bob Burns – Vice President and Senior Legal Officer, Trek Bicycle Corporation
Bernie Doering – Senior Vice President, Global Sales and Marketing, Stages Cycling
Pat Hus – Founder, HusPA Consulting
Gloria Hwang – Founder and Chief Executive Officer, Thousand
Ben Johns – DVP/General Merchandise Manager, Actionsports, REI Co-op
Andrew Kempe – Regional Sales Manager-Aftermarket, Shimano North America
Bob Margevicius – Executive Vice President, Specialized Bicycle Components
Matt Moore – General Counsel, Quality Bicycle Products
John Munhall – Director of Product Management, Giant Bicycles
Larry Pizzi – Chief Commercial OfficerAlta Cycling Group
Steve Reeds – Executive Vice President, Global Sourcing, Cycling Sports Group
Allison Straub – President, Burley Designs
Claudia Wasko – Vice President and General Manager, Bosch eBike Systems

Subcommittees

Electric Bicycle

Chair: Larry Pizzi – Chief Commercial Officer, Alta Cycling Group
Vice Chair: Claudia Wasko – Vice President and General Manager, Bosch eBike Systems
Chip Barbieri – Chief Executive Officer and General Manager, DT Swiss
Joe Benedict – Quality Bicycle Products Distribution Product Manager, Quality Bicycle Products
Ed Benjamin – Managing Director, eCycle Electric
Bob Burns – Vice President and Senior Legal Officer, Trek Bicycle Corporation
Gary Chiu – Global Test Development Manager, SRAM
Don DiCostanzo – Co-Founder and Chief Executive Officer, Pedego
Jeff Dondaldson – General Manager, BBI
Taldi Harrison – Government and Community Affairs Manager, REI Co-op
Dan Jeffris – Sales Manager, Brose
Dave Lawrence – Production Manager, Shimano North America
Ken Miner – General Manager, Fantic
John Munhall – Director of Product Management, Giant Bicycles
Chad Price – Core Bike Category Leader, Specialized Bicycle Components
Rob Trester – Divison Manager, Yamaha

Research and Statistics

Chair: Bernie Doering – Senior Vice President, Global Sales and Marketing, Stages Cycling
Vice Chair: Andrew Kempe – Senior Manager OEM Sales, Shimano North America
Ryan Atkinson – President and Co-owner, SmartEtailing
Chris McLaren – President, Bicycle Blue Book
Michael Bell – Business Analyst, Huffy Bicycles
Ed Binnie – Senior Manager, North America S&OP, Cycling Sports Group
Ian Christie – Chief Executive Officer, Summit Bicycles
Alison Donlan – Commercial Director, Kryptonite
Mike Gann – Vice President Sales and Marketing, Chief Operating Officer, LOOK Cycle Group
Roger Gierhart – Vice President Forecasting, Distribution and Logistics, Trek Bicycle Corporation
Noel Kegel – Owner, Wheel and Sprocket
Michael Forte – Executive Vice President, Specialized Bicycle Components
Drew Medlock – Chief Commercial Officer, Allied Cycle Works
Brad Parkins – Senior Purchase Order System Manager, Giant Bicycles
Chris Speyer – Vice President Product Merchandising, REI Co-op
Dave Swan – Sales Data Analysis Manager, Quality Bicycle Products
Jay Townley – Resident Futurist, Human Powered Solutions
Jason West – Vice President Aftermarket Sales and Product, SRAM
Joe Wheadon – Director of Sales – Outdoor Products, Bell/Giro
John Williams – President, Norco Bicycles

Legal, Legislative and Safety

Chair: Matt Moore – General Counsel, Quality Bicycle Products
Vice Chair: Bob Margevicius – Executive Vice President, Specialized Bicycle Components
Rick Barrosa – Senior Manager of Supply Chain, Shimano North America
Brian Benzer – Vice President of Corporate Development, SRAM
Jodi Gracey – Director Global Trade & Logistics, Trek Bicycle Corporation
Blair Clark – President, Canyon Bicycles USA
Ben Coates – Managing Director, POC
Pat Cunnane – President, Hero/Cunnane Bicycle
Jeff Frehner – President, Cycle Ops Division, Saris
Eric Joannou – Project Manager, J&B Importers
Zach Martin – Bike Category Manager, Walmart/Viathon
Adam Micklin – Vice President of Sales-Bike Division, Rossignol Group/Vice President of Global Sales, Felt Bicycles
Allen Needle – Sales Operations Manager, Giant Bicycles
Michael Okerlund – Senior Vice President, Huffy Bicycles
Patrick Seidler – President, Wilderness Trail Bikes
Tyler Stetson – Vice-President, Supply Chain, Alta Cycling Group
Allison Straub – President, Burley Designs
Jamie Wynne – Quality Control Supervisor, Kuat
Nico Zimmerman – General Counsel, Dorel Industries

Membership, Events, Education and Marketing (MEEM)

Co-Chair: Pat Hus – Founder and Chief Executive Officer, HusPA
Co-Chair: Gloria Hwang – Founder and Chief Executive Officer, Thousand
Tim Akers – Owner, Akers Digital
Ryan Birkicht – Senior Communications Manager, Pacific Cycle
Kristin Carpenter – Owner/PR Consultant, Verde Brand Communications
Milay Galvez – Manager Commercial Sales & Sponsorship, Bike Coop.
Justin Gottlieb – Sales & Marketing Director; US Business Leader, Yuba Bicycles
Jessica Grenwis – Vice President of Marketing, Quality Bicycle Products
Brook Hopper – Global Marketing Manager, LIV
Ben Johns – DVP/ General Merchandise Manager – Actionsports, REI Co-op
Dave Manchester – Chief Sales and Marketing Officer, Athlos
Kara Mathews – Director of Marketing & Partnerships, Chamois Butt’r
Taylor Murphy – Brand Manager, Trek Bicycle Corporation
Steve Parsons – Marketing Manager, Erik’s Bike Shop
Jane Pearson – Global Director Marketing & Sales Enablement, Cycling Sports Group
Teresa Pennington – Director, Marketing and Regional Sales, LifeTime
Kate Powlison – Road Brand Manager, SRAM
Spencer Powlison – Content Marketing Manager, The Pro’s Closet
Andrew Putt – U.S. Marketing Manager, Scott Sports
Eric Richter – Senior Brand and Business Development Manager, Bell/Giro
Jeff Scully – President, Ortlieb
Steven Sheffield – Strategic Marketing and Biz Development, Bosch eBike Systems

Sustainability Working Group

Alix Armour – Co-Founder, Super73
Lia Colabello – Managing Principal, Plastic Pollution Solutions
Jon Goulet –  Leader of Product Operations, Specialized Bicycle Components
Brian Hanold – Director of Aftermarket Engineering, Trek Bicycle Corporation
Troy Jones – Corporate Social Responsibility Manager, Specialized Bicycle Components
Alli Keith – SoPac Sales Rep, Nuun
Jordan Lynn – Senior Manager Global Quality and Compliance, Dorel Industries/CSG
Courtney Munch – Sustainability Engineer Co-op, Trek Bicycle Corporation
John Munhall ­– Director of Product Management, Giant Bicycles
Nick Myhre – Team Leader, SRAM
Allen Needle – Risk Manager, Giant Bicycles
Seth Nesselhuf – Director of Community and Sustainability, Quality Bicycle Products
Jacqui Ogle – Engineer, Yakima Design
Amar Patel – Co-Founder, Thousand
Eric Richter – Senior Brand Development Manager, Bell/Giro
Chris Sautter – Product Development Center Director, Yakima
Steven Sheffield – Product Management and Business Development, Bosch eBike Systems
Katie Thompson – Product Development and Manufacturing Manager, Burley
Susie Weaver – Corporate Affairs, WTB
Sofia Whitcombe – Senior PR Manager, Dorel Industries/CSG
Bryce Wilson – Customer Marketing Manager, Nuun
Matt Yau – HW Sustainability, Lyft