PeopleForBikes is the world’s leading bicycle advocacy organization, uniting the bike industry through our Coalition and Foundation efforts. Our boards and leadership committees — including the PeopleForBikes Coalition Board of Directors, the Bicycle Product Suppliers Association Trade Association Committee (BPSA TAC), and subject-area subcommittees — guide our priorities and shape our strategy.

Board and BPSA TAC members are independent voting leaders who offer critical insight on the policies, programs, and initiatives that help make the U.S. the best place in the world to ride a bike. Supporting their leadership, our subcommittees and working groups, made up of employees from Coalition member companies, set aside competition to collaborate on high-priority topics that drive our shared mission forward.

Subcommittee members help shape the future of the bike industry. 

The BPSA Trade Association Committee (TAC) and each subcommittee is led by an industry chair and supported by a PeopleForBikes staff member. Eligibility for service on a subcommittee requires:

Current PeopleForBikes Coalition membership. 

Background or interest in an existing subcommittee area of focus.

Ability to meet virtually as required by the committee leads.

Ability to complete action items as required by committee leads.

Contribute to agendas and priority setting as needed.

Want to join a committee? Reach out to Dr. Ash Lovell (ash@peopleforbikes.org) to learn which committees have open positions.

The BPSA TAC (Bicycle Product Suppliers Association Trade Association Committee) is a group of industry leaders within PeopleForBikes that focuses on pro-business policies, trade, tariffs, industry research and statistics, and developing future industry leaders. As the successor to the original BPSA Board, it works with the PeopleForBikes Coalition to unify the bicycle industry and advance initiatives for suppliers of bicycles, parts, accessories, and services

Bicycle Product Suppliers Association Trade Association Committee (BPSA TAC)

The Legal, Legislative, and Safety Subcommittee advances, supports, fights, and monitors legislation that can help or hurt bike sales and ridership in the areas of funding for multimodal transportation and infrastructure improvements, bike safety, product compliance, sustainability, manufacturing innovation (including B2V), sustainability initiatives, and public lands. This group also manages the development and improvement of the Owner’s Manual, manages BikesPAC strategy for our work in Washington D.C., and coordinates industry responses to trade and tariff developments.

The Electric Bicycle Subcommittee advances e-bike policies within local, state, and federal governments through the adoption of our model three-class legislation and creating better places to ride e-bikes. Our intent is to expand access to safe places to ride while providing accurate and updated regulatory information to riders, retailers, the industry, and various managing agencies through research, local advocacy work, and resource development.

The Domestic Manufacturing and Supply Chain Working Group brings together industry leaders to diversify and expand U.S.-based bicycle production, assembly, and sourcing. By identifying policy solutions, advocating for manufacturing incentives, and addressing supply chain challenges, the group works to reduce reliance on imports and strengthen domestic capacity.

This group played a key role in shaping the U.S. Bicycle Production and Assembly Act, a bipartisan bill that removes tariff barriers on essential components, making it easier and more cost-effective to build bikes in America.

Domestic Manufacturing + Supply Chain Working Group

The Research and Statistics Subcommittee is devoted to growing the bicycle industry through insightful, actionable research. The subcommittee reviews current retail (sell-through) data set on a monthly basis with in-depth meetings to identify and answer the bicycle industry’s most pressing questions.

The subcommittee aggregates and synthesizes insights from a variety of sources including:

Wholesale data that reflects bicycles sold by the industry’s 18 largest suppliers into the independent bicycle dealer channel.

Retail sell-through data tracking products sold by retailers, both brick and mortar and online, to consumers across all channels in the bicycle industry — independent bike dealers, mass market retailers, sporting goods specialty stores, and online retailers.

Publicly available data sources such as the U.S. Census and bicycle imports.

Consumer and retail research conducted by PeopleForBikes.

Research conducted by other organizations including nonprofits, academic institutions, and private research firms.

The Membership, Events, Education, and Marketing Subcommittee ensures the PeopleForBikes Coalition has a robust, diverse, and engaged membership and provides opportunities for the industry to learn, network, and grow. This committee engages with non-members to encourage them to join and improve member benefits. Members will help shape core programming for the bicycle industry.

Membership, Events, Education + Marketing

The Sustainability Working Group advances tactical initiatives to achieve environmental, health, and corporate sustainability goals for the bike industry and its partners. This group may collaborate with other committees, such as Electric Bicycle, eMTB, Domestic Manufacturing or outside partners, to develop toolkits and resources for industry companies.

The Advancing Industry Belonging Subcommittee helps shape a bike industry where all professionals feel welcome, valued, and empowered to contribute. Through shared tools, conversations, and resources, the subcommittee supports companies in building strong teams, fostering meaningful connections, and strengthening the industry's talent pipeline and the business of bikes.

With technological development in the electric bicycle space rapidly outpacing regulatory guidelines, the Technical Standards Working Group brings together experts from across mechanical, electrical, and legal departments within the bike industry to discuss regulatory requirements and ensure that products sold in the United States are high quality and safe for consumers.

The eMTB Working Group focuses on expanding access to natural surface trails and off-road infrastructure for electric mountain bikes. The group works to develop model policies, create and execute policy strategies, and provide education and resources that support sensible eMTB access nationwide. The group also identifies opportunities, addresses access challenges, and creates strategies that empower the bike industry to promote and grow responsible eMTB ridership.

The Apparel Working Group is a coalition of leading fashion and apparel brands within the bicycling industry that are committed to advancing policies and practices that support a strong apparel sector. The group works jointly to develop, align, and implement policies that address critical issues such as trade and tariff concerns, environmental sustainability, diversifying participation in cycling, supply chain transparency and more.

Tiffany Blankenship

Sr VP Sales

Kent International

Allison Straub

President + CEO

Burley Design LLC

Zach Spinhirne-Martin

Brand Manager- Viathon bicycles

Walmart Global E-Commerce

Bryan Bos

Director of Sales and Operations Planning

SRAM

Rob Kaplan

Head of sales and marketing

Bulls Bikes USA

Brent Graves

President

Cane Creek Cycling Components

Paul Zeigle

Product Sustainability Manager

Quality Bicycle Products

Deanna Sanderson

Senior Marketing Manager

Saris Cycling Group

Jodi Gracey

Director Global Trade

Trek Bicycle Corporation

Jeff Jambois

Will Schaefer

Forecasting

Jennifer Naeger

General Counsel

Stefan Berggren

Sr. Product Compliance Enginner

Nico Zimmerman

Cannondale Bicycle Corporation

Nate Bradley

Moots Cycles

David Walker

Marketing Manager

Stages Cycling LLC - Boulder

Gloria Hwang

Founder + CEO

Thousand

Luke Kuschmeader

Kuat Innovations

Michael Gann

Look Cycle

Nick Martinez

Director of Sales & Marketing

Joe Benedict

Vice President of Category Management

Adam Herndon

Office Manager/ Map enforcement

ABUS Mobile Security Inc

Tony Karklins

Cardinal Cycling Group

Steven Sheffield

Territory Manager

Robert Bosch, LLC

Justin Clements

Product Manager

Kona Bicycles

Saisha Harris

Director of Marketing Creative

Scott Lampe

VP of Operations

Pinarello US

Kara Mathews

Director of Marketing & Partnerships

Paceline Products

Anne Hed

HED Cycling

Jon-Erik Burleson

Troy Lee Designs

David Swan

Director FP&A

Jason Moeschler

Evil Bikes

Cassie Abel

Founder

Wild Rye

Nick Murdick

Mountain Bike Product Manager

Shimano North America

Michael Okerlund

Senior Vice President

United Wheels Inc/Huffy

Nate Borne

Director of Product Strategy

REI Headquarters

Scott King

Co-Founder

John Fowler

SVP Product, Design, Engineering & Quality

Travis Meikle

Product Compliance Engineer

Laura Montero

Technical product specialist

Nick Myhre

Amy Koch

Sr. Director of Sales

Revelyst

Nate Brown

Santa Cruz Bicycles

Larry Pizzi

Pedego Electric Bikes

Jason Parkin

President & CCO

Composed Creative

Greg Gausewitz

Kunal Kapoor

Service, Quality & Compliance Manager

Drew Medlock

Chief Executive Officer

Allied Cycle Works

Peter Abraham

Abraham Studio

Bernie Doering

Chad Johansen

Controller

POC Sports

Steve Gluckman

Head of Global Product Management

Tern Bicycles

Clay Goldsmid

Hyper Bicycles

Stephen Medcroft

Managing Partner

SMS Distribution US, LLC

Brittany Oman

Jon Gorman

Steve Domingues

Jenson USA - Riverside

Jamey Storey

Senior Logistics Coordinator

VF Corp.

Eliot Jackson

Chairman

Grow Cycling Foundation

Julie Kelly

Senior Client Services Manager

SPEC PR

Brenda Cortes

Marketing Director

Selle Royal USA

Alicia Harvie

Community Advocacy & Impact

ROBERT DEZIEL

CINO

Lectric eBikes

Ryan Thornberry

Yeti Cycles

Nat Campbell

National Sales Manager

Sam Anderson

Brand Manager

Eric Abraham

YFY Jupiter

James Jeffries

Dorene O'Malley

Director of Advocacy & Outreach

Clint Weber

VP Operations

Maggie Long

E-Bike Program Coordinator

Call2Recycle

Erika Jones

Partner

Mayer Brown LLP

People for Bikes

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