What’s the economic benefit when a bicycle race comes to town?
How many dollars are locals pumping into the economy when they purchase bikes and bike-related gear?
The answers to these kinds of questions help communities understand the dollars-and-cents value of bicycling — and now it’s easier than ever for advocates to calculate those answers.
The Walton Family Foundation, PeopleForBikes and BikeNWA joined forces to develop a series of Economic Impact Model Templates (developed following a study to quantify the economic benefits of bicycling in Northwest Arkansas, which turned out to be $137 million annually). These free, user-friendly tools guide you through calculating the economic contribution of bicycling across six key categories.
On Tuesday, Oct. 30, PeopleForBikes hosted a series of webinars exploring how to optimize the templates based on individual needs. Descriptions of each webinar and links to the recordings are listed below.
What do the templates help calculate? Which one should I use?
Helps calculate money spent by those outside the community on a specific bike event.
For advocacy groups, event promoters, tourism boards, visitor bureaus.
Provides guidance on calculating money spent by community residents on bike-related gear, services, events and travel.
For advocacy groups and city staff.
Calculates money spent by visitors on gear and services at local bike-related businesses.
For advocacy groups, city staff and local development organizations (including Chambers of Commerce).
Helps calculate money spent by visitors on travel-related items not including bicycle-related gear and services.
For advocacy groups, Chambers of Commerce, bike tour providers, hotel associations and visitor bureaus.
Retail Sales Tax
Provides guidance on calculating money spent by those arriving by bike at community businesses located near bike facilities.
For advocacy groups and city staff.
Helps estimate the economic health benefits of bicycling among those who live in the community.
For advocacy groups, city staff and organizations interested in health outcomes.
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Review best practices for using the economic templates by watching our recent webinar series. Click on a session below to view.
Measuring the Economic Benefits of Bicycle Spending (VIEW)
Shoppers spend more when they travel through a community by bike — at bike shops, restaurants, clothing stores and other businesses accessible by bike. This webinar takes a closer look at how you can measure the way businesses in your community benefit from bicycling and how you can calculate the financial gain.
Templates reviewed in this webinar: Residential Spending, Bike Business, Retail Sales Tax
Measuring the Economic Benefits of Bicycle Tourism and Events (VIEW)
The events and tourism template webinar will guide you through deploying and analyzing a survey to determine the economic benefits from out-of-town visitors and bike events. These templates help you answer questions like: What is the economic effect when a bicycle race comes to town? What do visitors spend when they ride bikes in our community?
Templates reviewed in this webinar: Events, Tourism
Measuring the Health Benefits of Bicycling (VIEW)
How much money does your city save on health costs by having an active bike community? This webinar will explore best practices for using the health template, including instructions on how to collect data and calculate savings on health-related expenses.
Templates reviewed in this webinar: Health, World Health Organization HEAT model