California Bike Industry:
700 suppliers + distributors
1,918 bicycle retailers
2 bike sharing systems
161,465 PeopleForBikes Members

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Power of the California Bike Industry

Economic impact in California1

9,711 bicycle jobs


$1.2 billion in annual bicycle-related sales

Economic impact nationwide2

772,146 jobs supported by bicycling


$81 billion in annual spending on bicycling


$10 billion in local, state, and federal tax revenue generated by bicycling


California Policy Center


2015-16 state legislation

New laws
AB 1096 – Defines and regulates electric bicycles (Effective Jan. 1, 2016)
AB 28 – Allows bicyclists to use a red rear light at night (Effective Jan. 1, 2016)
AB 8 – Creates a statewide alert system following hit-and-run incidents (Effective Jan. 1, 2016)
AB 40 – Prohibits collection of tolls for pedestrian or bicycle use of bridges (Effective Jan. 1, 2016)
AB 902 – Permits local authorities to implement diversion programs for violations of bicycle statutes (Effective Jan. 1, 2016)
Pending laws
SBX 1-1 – Establishes a complete streets requirement for transportation projects using state fundingTake action >
ABX 1-23 – Doubles size of Active Transportation Fund with a $125 million increaseTake action >


Local activity


New CalTrans guidance approves protected bike lanes


America’s first protected intersection is open in Davis, CA


West Hollywood plans on launching bike share program in Spring 2016


Downtown L.A. bike share system on track for 2016 launch


Google wants to improve bicycle infrastructure in Silicon Valley


Fremont City Council adopts Vision Zero

Federal policy


Transportation bill is a big win for bikes


Sales tax fairness legislation introduced


New Bill would extend tax benefit to bikeshare


TIGER program receives $500 million


Get involved + learn more


Are you a manufacturer or supplier of bicycles or accessories?
Consider joining the Bicycle Product Suppliers Association (BPSA). PeopleForBikes works closely with the BPSA on policy issues that affect the bike industry to guard against threats and seize opportunities.

Would you like to host an elected official and let them see the bike industry first hand?
Contact us and let us help.

Are you a retailer?
The National Bicycle Dealers Association (NBDA) is looking out for your business. Learn more about the NBDA and how to join.

Want to learn more about events and advocacy in your state?
Check out the PeopleForBikes Get Local page for California.

Curious about what is going on in other states?
Take a look at our other Bike Biz Pages.

pedal wrench
Protected Bike Lanes Mean Business
Economic Benefits of Bicycling
PeopleForBikes E-Bike Page
Bicycling Participation Study
Statistics Library

Industry in Action
bike tune
California’s Sunnyside Bicycles
California’s Cyclery USA


1 “Economic Impact of Bicycle Retail Sales,” Christopher Georger/Georger Data Service (2014).
2 “The Outdoor Recreation Economy,” Outdoor Industry Association (2012).