BPSA + PFB merger Information

BPSA + PFB Coalition Merger Timeline – We are officially merged

  • The BPSA Board voted to approve the merger on April 4.
  • The PFB Coalition Board voted to approve the merger on April 8.
  • The BPSA member voted to approve the merger on June 17.
  • We began operating as one unified organization under the name PeopleForBikes Coalition on July 1.

A  letter from past BPSA Presidents


As the current and past presidents of the Bicycle Product Suppliers Association, we ask that you join us in supporting the merger of BPSA and PeopleForBikes with your company’s membership. PeopleForBikes is the most successful, professional and solid group our industry has ever supported. Now that we are one, we can use our time-tested voice at all levels of government to sell more bikes and increase participation, faster. Our individual companies stand to benefit as our influence grows.

All thriving industries are represented by effective trade associations. It’s time to move forward with one dynamic, fully staffed and visionary group that fights for pro-business policy, trade and tariffs; builds better bike infrastructure; advances a robust statistics and research program; hosts productive networking events; and fosters the development of future leaders.

This merger has been a thoughtful process, beginning in 2014 when BPSA and PeopleForBikes joined forces on legal, legislative and e-bike projects. The opportunities for the industry to maximize our resources were the primary appeals to combine forces. Since then, our collective agenda, clout, recognition and relationships have only grown.

We’re encouraged that the passion and involvement of the existing BPSA volunteer board is preserved through the BPSA Trade Association Committee. This committee will keep the BPSA’s mission, objectives and programs top of mind, but benefit from more bandwidth from PeopleForBikes professional staff.

Another bright spot of this merger is the opportunity to engage members, across all channels and all positions in the industry, in this entire agenda through four subcommittees: Legal, Legislative and Safety; Electric Bicycles; Statistics and Research; and Events, Education, Marketing and Membership. These committees will meet regularly to make sure the industry is heard, and that staff work reflects industry needs.

If you are already a member of either organization, thank you. Continue your membership and join an industry subcommittee. If not, please join the PeopleForBikes Coalition today. A trade association’s voice and influence are strongest with membership of all stripes. Every member truly counts.

The potential for substantial, quick progress becomes clear as we combine. The worlds of leisure, sport, transportation and commerce all meet in our industry and we need to work together more than ever before to make bike riding a more significant force in our world. We hope you will join us and get involved.

Pat Cunnane, Cunnane Bicycle, LLC
Roger Gierhart, Trek Bicycle
Adam Micklin, Felt Bicycles
John Nedeau, SRAM
Chris Speyer, REI


Stronger together: One larger, unified organization


Why did BPSA and PFB merge?

A merged bicycle trade organization benefits from the expertise of PeopleForBikes and BPSA professional staff, one combined strong financial backbone, and will draw fully on the knowledge and volunteer commitments of bike industry leaders who served on the BPSA board, traditional BPSA committees, as well as the PFBC board. The merger is streamlining and strengthening our industry’s legislative, legal and research efforts. Our industry now speak to government leaders at all levels with a more powerful, unified voice that fully represents our multi-faceted business.


How is the combined organization structured?

The past BPSA Board of Directors will continue to serve and meet (as the BPSA Trade Association Committee), as will all current BPSA committees. To assure continuity and strong support for BPSA work in the new organization, three additional current BPSA board members were be elected to serve on the PFB Coalition Board. These changes are described in the new organization’s bylaws.

The time-tested success of the BPSA can largely be attributed to the expertise and time investment of volunteer board members and committee members. All of these leaders are given opportunities to continue to serve in the new organization (in partnership with the current PFBC staff and board). We also welcome new leaders of member organizations to join one of our subcommittees.



What will happen to all the work BPSA did?

As illustrated by the diagram above, all committees and work are continuing. We kept all existing functions and added staff power. The merged organization continues to work on all current BPSA and PFB projects, tackle expanded opportunities and welcome new leaders from member companies.  More information about the subcommittees and how to join one can be found here.


Did member benefits change?

All of the efforts and benefits of the two organizations are combined — any existing benefits will not change. The professional staff depth of PeopleForBikes and BPSA complement the volunteer bike industry expertise and leadership provided by BPSA board and committee members.

Member benefits for all include:

  • Representation: We lobby elected officials and work with decision makers to build a better biking environment for your customers and your business.
  • Events: Network with thought-leaders in the industry at the Bicycle Leadership Conference, DRAFT meetups and other PeopleForBikes events.
  • BSPA Owner’s Manual: Membership will continue to include access to the BPSA Owner’s Manual.
  • Reports & Data: Members of BPSA and PeopleForBikes have exclusive access to products such as monthly reports of wholesale trends available only to participating suppliers and monthly reports of retail sales by product category and subcategory (units, dollars, average selling price) with an overview by Dirk Sorenson of NPD. Data access also includes reports on industry issues that combine insights from a variety of research sources and webinars on industry issues hosted by experts from the bike and other industries
  • Action steps: You’ll receive professional guidance on industry recalls and other bike equipment issues being considered by the Consumer Product Safety Commission or state agencies.
  • Discounts: Deals on exhibit space at key industry trade shows.
  • Ride Spot: Market your brand with direct and retail promotions on our mobile app and digital engagement platform.
  • Promotion: Show your customers that you support a cause they care about: better biking.


What about dues?

For the first year following the merger (beginning July 1), companies will pay what they paid during the previous 12 months (whether it was BPSA dues only, PFB dues only, or dues to both). Instead of receiving two separate invoices (or three, if a company also contributes to the BPSA e-bike fund), each company will receive one invoice and will remit payment to PFBC.

In year two, companies will be asked to make one combined membership dues payment according to a scale that is based on annual U.S. bicycle-related sales.  Most bike industry companies, especially those who have historically been PFB and BPSA members, will pay total dues that are similar to what they’ve paid in recent years.

View a sample invoice.


How do I join the combined organization?

To add your company as a member today, contact Rod Judd or go to our Join page.


Need more information?

If you have more questions about how this affects you, contact our director of membership and development, Rod Judd.