PeopleForBikes will partner with Kimberly-Clark Corporation (K-C) to grow the 2015 National Bike Challenge to inspire more Americans to ride bikes more often as a health and environmental benefit. Launched in 2009 as an internal bike riding campaign for Kimberly-Clark’s 50,000+ employees, the Challenge went national in 2012 under the direction of the League of American Bicyclists, with additional support from PeopleForBikes. In 2014, more than 47,000 riders across the U.S. and around the world participated, logging more than 23 million miles.
“The National Bike Challenge is a time-tested program with tremendous potential,” said PeopleForBikes president Tim Blumenthal. “We are excited about our new partnership role and we will work closely with K-C to keep growing the Challenge.”
?We are thrilled to partner with PeopleForBikes on the 2015 National Bike Challenge,? said Rob Gusky, K-C?s Ambassador of Cycling. ?It is exciting to see a grassroots program that started with four employees on a whiteboard at our Neenah, WI location grow into a national program positively impacting thousands of people. We look forward to encouraging others to join the Challenge in 2015!?
In preparation for this year’s Challenge spring kickoff, PeopleForBikes will engage past participants and introduce the program to its broad group of supporters, which includes one million individuals and nearly a thousand member bike companies and retailers. The Challenge encourages people to track their bike rides, form teams to compete with their friends and co-workers, and simply spend more high-quality time on two wheels. PeopleForBikes will work with Kimberly-Clark to get more major corporations to participate in this free program, which boosts employee health and wellness and contributes to improving the environment by replacing car travel with clean, healthy bicycle trips.
To learn more and register for the 2015 National Bike Challenge, visit nationalbikechallenge.org.